January: Lord Rush Collectibles offers Pokemon, other card games in Frisco
When Ryan Rush found his childhood Pokemon card collection in 2015, he decided to get back into the hobby, which eventually led him to open Lord Rush Collectibles in Frisco.
As Rush looked through the cards, he took a trip down memory lane.
“I realized that things from the 1990s were resurfacing in value,” Rush said. “Beanie Babies and Pokemon cards—stuff of that nature—and I had some pretty valuable cards.”
Rush reached out to a YouTube influencer to find more information about his collection, adding that he knew he had something when the influencer got excited for his collection and wanted to buy it.
February: The Sweetest Thing offers waxing alternative in Frisco
While working in a salon, Maggie Perrotta was introduced to sugaring, an alternative to waxing, and it changed her life.
At the time, Perrotta was working to become a cosmetology instructor, but decided to focus on sugaring instead. In May 2019, she opened The Sweetest Thing in Frisco.
The Sweetest Thing offers sugaring, an all-natural form of hair removal. The mixture is made of sugar, water and lemon juice, Perrotta said.
March: Frisco’s first yogurt shop, Purple Kiwi, still offering sweet treats after 15 years
During a trip to San Diego, Zach Greenberg saw a frozen yogurt shop and thought the concept would work well in Texas.
Soon after, Greenberg opened Purple Kiwi, Frisco’s first frozen yogurt shop in 2009.
When Greenberg was in college, he didn’t know what he wanted to do when he graduated.
“It was senior year, and I was a pre-med, biology major,” he said. “But I knew I didn’t want to go into health care.”
Greenberg opened Purple Kiwi and opted not to buy into a franchise because he wanted full control over the shop, something he called the best decision he’s ever made.
April: Pet Evolution owner wants to be Frisco’s pet consultant
After 20 years in corporate America, Neil Sheth and his wife decided to venture into the pet business, opening Pet Evolution in Frisco in February 2023.
The franchise is based out of Minnesota, Sheth said, adding that it was the first location to open outside of the home territory.
Pet Evolution provides a level of service that other stores can’t, Sheth said, adding that when pet parents come into the store, staff will ask about the pet so they can provide recommendations on which pet food will be best for them.
May: Savanna combines modern facility, education at Frisco preschool
Savanna founder Jessica Bravo struggled with balancing her career and child care needs.
“It was a struggle for years,” she said. “I was internally struggling with myself.”
That is when she decided to make a change and create Savanna, a private preschool and child care facility. But she didn’t want to open a traditional center, she said.
Bravo set out to open a facility that would combine modern education techniques and facilities with natural and ethically sourced materials, she said. The name Savanna was chosen because of the sense of nature it brings to mind, she said.
June: S2S Functional Performance provides route to healthy movement
Although Meredith Tittle’s mother was a physical therapist and owned her own practice, this front row seat into the profession didn’t initially propel Tittle to follow suit.
“I went to Baylor pre-med thinking that was the path I would take and thinking I didn’t want to do just what my mama does,” Tittle said. “But then in my junior year I realized I like the interaction with patients and the idea of getting to know someone three times a week versus a bi-annual office visit or seeing them under anesthesia for surgery.”
Tittle earned a doctorate in physical therapy and became an orthopedic clinical specialist. She is also a certified Pilates instructor.
June: Frisco Family & Sports Chiropractic aims to put families first
Growth has been the theme of Frisco Family & Sports Chiropractic, marketing manager Kristin Martens said.
The facility recently relocated because of its growth, Martens said, adding that continued growth is expected and there are plans to add a third doctor to staff.
The facility first opened in 2015, Martens said. The head chiropractor, Jacob Stutz, is the team chiropractor for FC Dallas. Despite both of the facility’s doctors specializing in sports therapy, the practice puts family first, Martens said.
July: Frisco’s Belle Haven Interiors offers customizable styling services for homeowners
Belle Haven Interiors owners Lori Wright and Kelli Simdon said their approach to interior design allows them to cater to every client and each project is customizable for any style.
Wright said she and Simdon worked together at an interior design firm for 12 years before opening Belle Haven Interiors.
“There’s not very many places in Frisco where people can shop accessories to take home with them like art and lighting, that’s different,” Simdon said. “That was our main reason for opening.”
August: Technology allows Frisco’s PGA Coaching Center to maximize golfer potential
Technology and strategic partnerships allow the PGA Coaching Center to provide maximum value to their customers, head coach Tim Cusick said.
Cusick said the coaching center is a 12,000-square-foot appointment-based facility with several in-door bays where coaches help golfers improve their game. He said all of the bays feature doors that open up, allowing the golfers to hit outside.
“The nice thing about this facility is that it’s weather proof,” Cusick said. “It’s always sunny and 70 [degrees] in here.”
September: Legacy Dance Academy offers movement education classes in Frisco
Studio Director Aaron-Marie Harding said Legacy Dance Academy curriculum differs from other studios because it breaks down the mechanics of dance steps.
Prior to opening Legacy Dance Academy, Harding said she took over operation from another studio called For the Love of Dance, but didn’t renew her lease during the COVID-19 pandemic. She opened Legacy Dance Academy in August 2023 in Frisco after spending a couple of years looking for the right spot. She also decided to rebrand under the name Legacy Dance Academy.
“When you try to change gears or shift directions from what something was, it’s a long process,” she said. “When we started it, it was a fresh start. New name, new philosophies. New everything.”
October: Elements Massage offers therapeutic massage from two Frisco locations
Elements Massage co-owner Nish Morgan said she became a licensed therapist during the COVID-19 pandemic and eventually quit her corporate job to pursue massage therapy.
Morgan said both she and her husband, Cam, were laid off from their jobs and were looking for something different.
“We were always into health and wellness,” Morgan said. “We wanted to do something no one could take away from us.”
Morgan and Cam took ownership of the Frisco Stonebriar Elements Massage on March 1, 2023. They later took over the Main Street location at the end of February 2024.
November: Sound Starts Music Therapy offers music as medicine
At Sound Starts Music Therapy, music fills the air as it filters through closed doors. Opening one door could reveal a drum-guitar duo while another room might contain a client filling in blanks during a song about how to make ramen noodles. Every room though includes people reaching goals via music.
Mary Altom, a board certified music therapist, opened Sound Starts Music in 2011 in her home.
Samantha Lowry-Harmon, Sound Starts Music Therapy clinical director and music therapist, said Altom started giving private music therapy after multiple requests from parents of children she served while working for a different music therapy company in public schools.
Altom quickly outgrew her home practice. She opened a brick-and-mortar location in Frisco starting with one room, and due to growth, relocated a few more times until opening its current location in Frisco in 2020. A second location was opened in Grapevine in 2019 and a third location in Prosper in 2023.
December: The Game Show Experience turns dreams into reality in Frisco
A game show host, sometimes clad in a light blue three-piece suit studded with a chunky nametag, adeptly leads contestants through multiple games as part of The Game Show Experience.
Business owners Shannon Hammond and Danny Mehta said they retrofitted the space that Mehta owns to pivot from Countdown 2 Escape, an escape room Hammond owned with her husband, to The Game Show Experience, which opened in October 2023.
“We had become fantastic friends with Danny,” Hammond said. “About a year and a half ago, as we saw a downtrend in the escape room business, [Mehta] said, ‘I think I know the new trend—doing game shows which is really fun—can we do this together?’”
