Legoland Discovery Center inside Grapevine Mills is home to a new retail store, the Lego Minifigure Factory, which opened Nov. 12.

This new concept allows guests to create their own customizable Lego Minifigure. The Dallas-Fort Worth Center in Grapevine Mills, located at 3000 Grapevine Mills Parkway, is the first in the world to feature this new format, according to a press release.

Visitors will have the opportunity to create a unique memento of their visit to the Discovery Center and imagine themselves in Minifigure form. Customized Minifigures are $11.99, and admission tickets to the center are $24.99 for guests age 3 and up. Those age 2 or under are admitted for free.