$1B mixed-use project coming to Frisco part of 'halo effect' of PGA

development
This rendering shows The Link, a nearly 240-acre mixed-use development planned in Frisco. (Rendering courtesy city of Frisco)

This rendering shows The Link, a nearly 240-acre mixed-use development planned in Frisco. (Rendering courtesy city of Frisco)

Image description
Frisco Development Services Director John Lettelleir presents plans for The Link to the Frisco City Council on May 18. (Screenshot courtesy city of Frisco)
Image description
This map shows the location of The Link mixed-use development south of US 380 along Legacy Drive. (Courtesy city of Frisco)
Frisco City Council voted unanimously May 18 to approve a rezoning request that paves the way for a $1 billion mixed-use development east of the PGA Frisco project.

The Link is estimated to generate $7 million a year in property tax revenue and $3 million a year in sales tax revenue once fully built out. The 2 million to 2.5 million square feet of office space would attract between 8,000 and 10,000 jobs, according to project estimates. And an untold number of other jobs would be created at the site for the restaurant, retail, hospitality, wellness, medical and entertainment uses planned there.

Council Member Will Sowell said this project checks a lot of the boxes for Frisco.

“Who wouldn’t want this development in their city?” he asked.

Mayor Jeff Cheney said the developers took an odd-shaped plot of land with a flood plain in the middle of it and created what is expected to be a world-class project.


“We’re sitting here today [talking] about potentially building a $1 billion development because of the halo effect of the PGA,” Cheney said.

The May 18 vote was the third time that the nearly 240-acre project had come before City Council. In two previous meetings, the project was tabled after some council members expressed concerns with density and the timing of the trail construction.

The approved plan has 150 fewer residential units than the original request. The plan allows for up to 2,206 multifamily units, at least 500 of which must use concrete and steel construction. The revisions also allow for up to 500 single-family and cottage homes.

In addition, the developers agreed to construct the 3.5-mile hike and bike trail during the first phase of construction. The trail must be completed before the first certificate of occupancy is issued.

Project representative Clay Roby called the trail “the heartbeat of the development” that will connect The Link to the resort-style development that will be the new home of the PGA.

“We’ve created ... a large pedestrian promenade that goes through the center of the development, ensuring that it’s a very walkable mixed-use property,” said Roby, a managing director at Stillwater Capital.

Council Member Shona Huffman said a lot of work went into the final plans for The Link.

“We can’t let down our guard. We still have to push for better. And that’s what we did here tonight,” she said after the meeting. “I really do appreciate that the developer worked really hard with us to get better.”

Cheney said the council took a long-range view of the community in approving a project that will affect generations to come.

“This is a project we should be celebrating,” he said. “This should be an exciting day in Frisco’s history.”
By Valerie Wigglesworth
Valerie has been a journalist for more than 30 years. She is currently managing editor for DFW Metro for Community Impact Newspaper.


MOST RECENT

Angelia Pelham (courtesy Angelia Pelham)
Q&A with Frisco City Council member-elect Angelia Pelham

Community Impact Newspaper asked Pelham what is in store as she prepares to undertake the new role.

open sign hangs in business door
Affinity Dermatology in Frisco offers variety of skin care services

The facility offers medical, surgical and cosmetic dermatology services.

Dutch Bros Coffee expects to open later this year in Richardson. (Courtesy Dutch Bros Coffee)
Dutch Bros Coffee coming to Richardson; Plano parks earn high marks and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Dutch Bros Coffee expects to open this summer in Plano. (Courtesy Dutch Bros Coffee)
Dutch Bros Coffee coming to Plano; The Pop Parlour opens in Frisco and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

family poses by dogtopia sign
Dogtopia to offer pooch boarding, spa services in Frisco

Webcams are built into each playroom, enabling owners to check on their dogs from anywhere.

Pineapple Mango is one of the flavors offered at The Pop Parlour. (Courtesy The Pop Parlour)
The Pop Parlour now open in west Frisco

The shop offers fruity and creamy popsicles along with specialty drinks, such as matcha lemonade and espresso drinks.

Gov. Greg Abbott, center signed Senate Bills 2 and 3 into law June 8 in response to the devastating winter storm last February. (Trent Thompson/Community Impact Newspaper)
Gov. Abbott signs bills to reform ERCOT and weatherize Texas power grid

The bills will go into effect Sept. 1 and aim to reform ERCOT leadership and increase accountability and communication among power agencies.

student studies in online learning
Frisco ISD cancels plan for permanent online learning option due to lack of state funding

The regular session of the Texas Legislature ended May 31 without final approval of a bill that would have expanded online learning.

Capriotti’s Sandwich Shop will open June 14 at 1612 FM 423, Ste. 100, Frisco. (Community Impact Newspaper staff)
Capriotti’s Sandwich Shop to open Frisco location

The national sandwich brand serves hand-crafted cheesesteaks, turkey subs and more.

coffee shop with patriotic decor
American Coffee & Tea Company in Frisco officially opens

The coffee shop serves veteran-owned coffee and tea, including a wide range of espresso-based drinks and smoothies.

Grocery store chain H-E-B announced June 8 the company's plans to open a store in McKinney. (Matt Payne/Community Impact Newspaper)
H-E-B coming to McKinney; Fat Shack restaurant to open this week in Plano and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.