Frisco City Council again tables rezoning proposal for $1B development called The Link

rendering of project
This rendering for The Link development proposed in north Frisco was included in the May 4 presentation to City Council. (Courtesy Stillwater Development)

This rendering for The Link development proposed in north Frisco was included in the May 4 presentation to City Council. (Courtesy Stillwater Development)

Officials proposing a $1 billion development adjacent to the future home of PGA of America have changed some of their plans in response to Frisco City Council concerns about density.

Council members heard an update May 4 about the proposed rezoning for a 239-acre project known as The Link. They had tabled a decision after an initial April 6 presentation. At the May 4 meeting, council again tabled a decision. Developers and the city continue to work out details, according to Frisco Mayor Jeff Cheney.

The proposal is expected to be heard at the council’s May 18 meeting.

“This is truly a vibrant mixed-use project that we think exceeded our expectations and sets a new standard for development in north Frisco,” said Clay Roby, a representative for the project. Roby is a managing director at Stillwater Capital responsible for mixed-use projects.



The goal is to create a destination that not only serves local residents but also attracts people from around the world, Roby said.

The proposal calls for three districts, each with a distinct character: a mixed-use urban area, an entertainment area and an urban community.

Roby said developers are also working with PGA Frisco on possible medical uses. The project would have retail, restaurants and residential uses. An office component could accommodate smaller companies as well as a larger corporate headquarters, Roby said.

Among the proposed changes is the timeline for a hike and bike trail, which would be built as part of Phase 1. The proposal excludes multifamily units in the project’s southern area, according to Roby. It also has 500 units that would be a cottage, patio or townhome type and 500 multifamily units with concrete and steel construction, Roby said. He also noted that the proposed mix of residential is 150 units fewer than the guidelines in Frisco’s future land use plan.

The presentation for The Link came the same day that Omni Hotels & Resorts held a groundbreaking ceremony for its Omni PGA Frisco Resort.

By Valerie Wigglesworth
Valerie has been a journalist for more than 30 years. She is currently managing editor for DFW Metro for Community Impact Newspaper.


MOST RECENT

The new Chipotle Mexican Grill is located at 1525 US 380, Ste. 100, in Frisco. (Courtesy Chipotle Mexican Grill)
Chipotle with drive-thru opens in Frisco; Blaze Pizza coming to Richardson and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

PediaPlex is now open in Frisco. (Courtesy PediaPlex)
PediaPlex therapeutic clinic opens in Frisco

Services include occupational therapy, speech therapy, feeding therapy and ABA therapy in one location.

Effective June 26, unemployed Texans will no longer be eligible to receive the $300 weekly unemployment supplement from the Federal Pandemic Unemployment Compensation program. (Courtesy Adobe Stock)
Gov. Greg Abbott announces end-date for Texans to receive federal pandemic-related unemployment benefits

Effective June 26, unemployed Texans will no longer be eligible to receive the $300 weekly unemployment supplement from the Federal Pandemic Unemployment Compensation program.

Frisco confirmed its first mosquito pool of the season that tested positive for West Nile virus. (Courtesy Adobe Stock)
Frisco plans increased surveillance after mosquito pool tests positive for West Nile virus

“It’s earlier than usual to have a ‘positive’ test pool,” Frisco Environmental Health Supervisor Julie Fernandez said in a news release.

See the data behind gun thefts in Frisco. (Community Impact Newspaper staff)
Goal for Frisco police: Curb gun thefts

Between 2016 and 2020, Frisco logged about four stolen firearm reports a month.

burrito being made
New Chipotle Mexican Grill in Frisco includes Chipotlane for drive-thru pickup

The new Chipotle Mexican Grill restaurant is the first in Frisco to offer a drive-thru pickup lane.

Dutch Bros Coffee is now open in McKinney. (Courtesy Dutch Bros Coffee)
Dutch Bros Coffee opens in McKinney; Urban Seafood Co. coming to Plano and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

man in uniform doing salute
Gold Star Families Memorial honoring fallen service members now on display at Frisco Commons Park

A Gold Star Families Memorial Monument is now on display at Frisco Commons Park after a May 13 dedication ceremony.

Located along West Rowlett Creek, Taychas Trail runs from Limestone Quarry Park to Harold Bacchus Community Park and then north to Main Street. (Courtesy city of Frisco)
Frisco completes its part of the Six Cities Trail Connector

“This is a short trail that creates a really big connection, so that’s why it’s so important,” Ricardo Sanchez, Frisco Parks & Recreation senior planner, said.

Parry's Pizzeria & Taphouse is coming to McKinney in June. (Courtesy Parry's Pizzeria & Taphouse)
Parry's Pizzeria coming to McKinney; ax-throwing experience opens in Roanoke and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Sweetwaters is opening a location in Frisco later this summer. (Courtesy Sweetwaters Coffee & Tea)
Sweetwaters Coffee & Tea coming to Preston Road in Frisco

The cafe will feature a drive-thru, indoor and outdoor seating and a globally inspired menu with premium coffees, teas, pastries, sandwiches, salads and more.