The City of Georgetown Main Street Program hosted the 2013 Georgetown Swirl on March 2. The event allowed participants to sample Texas-made wines from area wineries and dine on local restaurants' cuisines while shopping around the Square and listening to live jazz music.

Each year 400 tickets are available for purchase, and all proceeds benefit the Georgetown Main Street Program's Facade & Sign Grant Program. The program provides matching grants for downtown business and building owners.

The annual event was the winner of the Texas Downtown Association 2012 President's Award for best promotional event.