10 things to look for in 2017 The city is currently targeting around 40 potential retailers that would fit into the Georgetown area.[/caption]

What we reported

In April, City Council approved a $71,000 contract with Dallas-based Catalyst Commercial to complete a Retail Strategy and Recruitment Plan for the Georgetown area. The study, which was completed in November,  included a market assessment and property analysis as well as potential tenant identification. The study also helped to develop a merchandising plan as well as define the city’s primary trade area.

The latest

Businesses targeted in the study, such as Noble Sandwich Co. and Cedar Park-based restaurant Blue Corn Harvest, have announced locations in the Georgetown area and will be open in 2017. 

What’s next

The city is currently working to match the demographics of the Georgetown area to retailers that are looking to grow and expand. The city is doing direct marketing and recruitment to around 40 retailers that would fit with the results from the study and are not already in competing markets, Morgan said.

This story is one update from the January Issue. View the full list of 10 things to look for in 2017 here.