Partnership unveils marketing campaign for San Marcos CISD

On Jan. 28, the Greater San Marcos Partnership Marketing Alliance launched an awareness campaign on behalf of San Marcos CISD.

The one-year campaign, Making the Grade! San Marcos, is aimed at raising positive awareness about the district's programs, awards and achievements.

"When it comes to demonstrating and exuding success, a lot of that is predicated upon reputation," said San Marcos Mayor Daniel Guerrero, who is the honorary chairman of the Making the Grade! campaign. "As a product of San Marcos schools, I'm very proud to be a graduate of San Marcos High School and a product of our school district and our community.

"One of the hardships, though, is that we've struggled at times to exude that reputation throughout the state of Texas and throughout the nation as being one of the premier institutions and premier districts of outstanding talent."

Guerrero said the group is committed to pushing beyond "perception issues" and to identifying solutions for the district.

Partnership President and CEO Amy Madison said the campaign will use information, statistics and comparisons with other school districts in the region to reach parents who are determining where their children should go to school. The campaign could also help recruit companies to the district, she said.

"They're going to hear why this is a great district to be a part of," Madison said.

Superintendent Mark Eads said San Marcos CISD is a leader in education technology, and the district is solid financially. Bowie Elementary and San Marcos High schools have been recognized for advancements in math and social studies, he added.

"Sometimes we get focused on the little things, and we forget about the great things our students and our community are doing," Eads said. "There will be some hurdles, and there's going to be some mistakes made, and we're going to overcome them. And we need you to be on our team."

For information, visit www.makingthegradesanmarcos.com.



MOST RECENT

Here are the latest coronavirus updates for Hays County. (Community Impact Newspaper staff)
18 new coronavirus cases, another fatality in Hays County

Positive cases come at rate of 10% of tests recorded June 1

P. Terry’s Burger Stand is located at 515 Springtown Way in San Marcos. (Community Impact staff)
P. Terry’s celebrates 1 year of business in San Marcos

P. Terry’s Burger Stand, an Austin-based burger chain, celebrated its one-year anniversary in May.

Richard Rhodes, the president and CEO of Austin Community College, said June 1 that the district is prioritizing the hiring of a new chief equity, diversity and inclusion officer. (Courtesy Austin Community College)
Austin Community College prioritizing hiring equity officer despite ongoing hiring freeze

The district brought up the hiring during a discussion about protests and demonstrations that have taken place over the past weekend.

Businesses shuttering their doors due to coronavirus restrictions lowered the sales tax revenue collected by cities in May compared to May 2019. (Andy Li/Community Impact Newspaper)
Texas comptroller reports 13.2% year-over-year state sales tax revenue drop in May

Tax collection revenue fell significantly in several sectors from May 2019 to May 2020, according to the comptroller's office.

Demonstrators gathered at the Texas Capitol on May 31 to protest police brutality. (Christopher Neely/Community Impact Newspaper)
Texas officials respond to demonstrations, unrest in wake of George Floyd killing

Gov. Greg Abbott issued a state of disaster in Texas on May 31, while various city officials and law enforcment responded to protests and violence over the weekend.

Here are the latest coronavirus updates for Hays County. (Community Impact Newspaper staff)
Hospitalizations of coronavirus patients stays steady at 4 in Hays County

Hays County now has four deaths; testing and cases rise while hospitalizations stay steady

Seniors from San Marcos High School paraded down McCarty Lane in San Marcos May 29. (Evelin Garcia/ Community Impact Newspaper)
GALLERY: Here’s how a parent-led parade honored San Marcos High School seniors

Thundering cheers echoed down McCarty Lane in San Marcos on May 29 as an army of high school seniors wearing caps and gowns paraded down the street on flashy rides.

The Central Texas Food Bank will host a food distribution event in Kyle on May 30. (Nicholas Cicale/Community Impact Newspaper)
Central Texas Food Bank distribution event in Kyle on May 30

Food bank expects more than 1,000 families at distribution

Volunteers load cars at a distribution event in South Austin on May 28. (Nicholas Cicale/Community Impact Newspaper)
Six food distribution events scheduled by Central Texas Food Bank in June

Residents who face food insecurities can drive up with their vehicles for no-contact pickup.

(Courtesy Fotolia)
New school schedules and a road opening: Latest news from Central Texas

Read the latest news from Community Impact Newspaper's coverage of the Central Texas area.

Miriam McCoy and Brenda Remme were lead donors for the new transitional housing project. (Courtesy Hays-Caldwell Women’s Center)
Hays-Caldwell Women’s Center breaks ground on $4 million transitional housing project

After years of planning and preparation, the Hays-Caldwell Women’s Center’s transitional housing project broke ground virtually April 17.

A May 27 preliminary budget discussion showed Central Health expects to see a slow-down in property tax revenue growth in fiscal year 2020-21. (Iain Oldman/Community Impact Newspaper)
Early budget forecasts from Central Health show anticipated 'slow-down' in tax revenue collection

Preliminary budget forecasts from Central Health show the health care district anticipates a slow down in tax revenue collection growth.