Cross F Ranch will now be called "Honeycreek."[/caption]The development's new name represents the history of the project, Creu Capital CEO Santiago Jorba said in a news release. The name also pays respect to the surrounding geographic entities and the development's logo which represents the "hard work both founding families have put into the project," Jorba said.
The mixed-use development spans from Lake Forest Drive to US 75 near the future Laud Howell Parkway and Hardin Boulevard. The development will include commercial, retail and entertainment venues.
Creu Capital LLC, established April 1, is a private equity real estate firm managed by Jorba and J. Martin Sanchez of The Sanchez Advisory Group. Creu Capital and the Sanchez Group will develop Honeycreek.
