Maximize the Mind Mental Performance Coaching opened July 15 at 16718 House & Hahl Road, Ste. K, Cypress. With a background in sport and performance psychology, Ashley Eckermann said she was ready to open her own office after practicing with other partners for several years. “I teach clients to be more competitive by learning strategies that help them cope with emotion or adversity,” she said. “I think far too many people out there miss their opportunities to perform to their potential because they are too worried about what others think or meeting their expectations.” Eckermann’s role entails teaching mental skills tools to athletes, musicians and other performers to help them improve performance. She said she helps clients enhance their focus, develop routines, manage emotions, build confidence, ease performance anxiety, handle pressure, recover from injuries, work through conflict and eliminate overthinking. She conducts one-on-one sessions both in person and through video conferencing, speaks at events, conducts workshops and creates seminars for the corporate world. 806-441-0186. www.maximizethemind.com