Evo Entertainment is promoting Breast Cancer Awareness Month throughout October at its Starplex Theater, 1250 Wonder World Drive, San Marcos; Evo Entertainment Center, 3200 Kyle Crossing, Kyle; and Creekside Cinemas, 214 Creekside Way, New Braunfels. As part of the promotion, customers who buy popcorn or soda can upgrade to a special pink plastic cup they can take home. Proceeds from the upgrades will go to the Susan G. Komen Foundation, which helps fund breast cancer research and awareness. Last year the promotion raised $3,500 in a matter of weeks, according to a news release. 512-353-7077. www.texascinema.com