While traditional health care providers often see a large number of patients during shorter appointments, membership-based physicians said they are shifting to a more exclusive model that reduces patient loads and allows for more personalized care.
The big picture
Concierge medicine—expected to grow by 10.3% annually in U.S. market size until 2030—allows patients to keep their health insurance while paying a monthly membership fee for enhanced access to physicians, according to a 2024 Grand View Research report.
Driven by a focus on “wellness” rather than “sick care,” more patients and physicians are embracing these models to invest in patients, said professor Ravi Aron, healthcare strategy and technology researcher at the University of Houston.
The current situation












