Emergency AC & Plumbing—which has a location in Humble—has rebranded to Silver Spur Air, Heating & Plumbing, company officials announced via an April 7 news release. Chris Alonso was also announced as the company's new president in the release.

“Our rebrand isn’t just about a new name—it’s about raising the bar,” Alonso said in a statement. “In a crowded home services market, we want Silver Spur to stand out for its reliability, speed and genuine customer care.”

The overview

With over 30 years in HVAC and plumbing experience across the Houston, Austin and Dallas-Forth Worth areas, Silver Spur Air, Heating & Plumbing has expanded services with faster response times and a modern approach to customer care, per the release.

Alonso, who has 15 years of experience in the licensed trades, has led teams in the home services industry, including contractors, suppliers and distributors. Under his leadership, service businesses have achieved record growth and efficiency gains, delivering outstanding results for both customers and stakeholders, according to the release.


In addition to the rebrand, Silver Spur has launched Keeping Kids Cool, a program dedicated to supporting families in need by partnering with community organizations to support child wellbeing. The program is looking for new partnerships as it expands, per the release.

What they offer

Silver Spur Air, Heating & Plumbing is a provider of plumbing and HVAC maintenance and installation. Owned by Primrose Equity Partners, a Dallas-based private equity firm focused on residential services, Silver Spur Air offers 24/7 emergency services, online scheduling with technicians that utilize advanced diagnostic tools and specializes in integrating smart home systems and connected HVAC technology.

“We are encouraged by sustained population growth across Texas and the long-term demand that creates essential home services,” said Spencer Hart, founder of Primrose Equity Partners, in a statement.