Bowlero opened in June at the site of the former AMF Lanes bowling alley in Oak Ridge North. The facility offers a modern appearance, food and drinks.[/caption]
Since opening in June, Bowlero has introduced new technology and programs to broaden its appeal.
District Manager Zac Sulma said the redesigned bowling alley at Robinson Road and I-45 has updated the audiovisual technology in the private meeting room, which accommodates boardroom meetings for eight to 60 people.
"The paint's still drying," Sulma said.
Bowlero has launched new specials and events.
During the week, Bowlero offers $4 appetizers, such as handmade French bread pizzas, chicken tostadas and stuffed meatballs.
The bowling alley hosts Sunday Funday when guests can order $3 margaritas and play $3 games, including shoe rentals, on Sundays after 6 p.m.
On Mondays, the bowling alley hosts Monday Mayhem. After 8 p.m., guests can bowl all night for $13 and enjoy $3 drink specials.
Bowlero's signature cocktail menu now exclusively focuses on Texas liquors.
"The craze is craft beers, and we have a ton of those, but we're trying to use Texas liquors as well," Sulma said. "It's a play on Texas to provide a little more excitement in a signature cocktail."
Each night Bowlero offers vintage beers for $2.50 each, such as Pabst Blue Ribbon tall boys, Schlitz tall boys and Pearl.
"Pearl is an homage to the old-school way of having fun," Sulma said. "Who doesn't want to enjoy a can of Pearl while bowling?"