The city of Richardson hosted its largest Wildflower! Arts & Music Festival since the COVID-19 pandemic, with revenue and attendance increasing year-over-year.

According to city-provided data, officials estimate around $700,000 in revenue this year, compared to $608,000 in 2023. This year, more than 20,017 people attended, compared to around 15,060 last year.

The overview

Ahead of this year’s festival, city officials rolled out new ticket and chair policies for the event. After closures to the Plaza Stage in previous years because of nearby development, the stage was utilized for the 2024 festival.

“The Wildflower! Arts & Music Festival ... provides a platform for cultural expression, community engagement and economic advancement,” City Manager Don Magner said in an email. “[Our festivals] are great amenities that strengthen our community, enhance our quality of life, and work together to make Richardson a great place to live and work.”

Greg Sowell, Richardson Director of Communications and Engagement, said the city does not study the impact of the festival on hotel stays or tourists drawn to the city for the Wildflower! Arts & Music Festival. This year’s event was headlined by Nile Rodgers & Chic, the Randy Rodgers Band and Sister Sledge.

Looking ahead

Next year’s festival is scheduled for May 16-18.