The IQ announced as new name for Richardson's innovation district

Business owners were encouraged to symbolically plant their flag on a map of The IQ. (Olivia Lueckemeyer/Community Impact Newspaper)
Business owners were encouraged to symbolically plant their flag on a map of The IQ. (Olivia Lueckemeyer/Community Impact Newspaper)

Business owners were encouraged to symbolically plant their flag on a map of The IQ. (Olivia Lueckemeyer/Community Impact Newspaper)

Image description
Business owners were encouraged to symbolically plant their flag on a map of The IQ. (Olivia Lueckemeyer/Community Impact Newspaper)
Image description
Richardson Innovation Quarter is the new name for the city's innovation district. (Olivia Lueckemeyer/Community Impact Newspaper)
Image description
The IQ is the shortened version of the district's official name, Richardson Innovation Quarter. (Olivia Lueckemeyer/Community Impact Newspaper)
Image description
Bryan Marsh is the chairmen of the Richardson Chamber of Commerce task force responsible for promoting private investment in the area. (Olivia Lueckemeyer/Community Impact Newspaper)
Image description
Ben Rush is the creative director of The Dodd Creative Group, the design firm that oversaw the rebranding process. (Olivia Lueckemeyer/Community Impact Newspaper)
Image description
Mayor Paul Voelker said he is counting on stakeholders and property owners to spread the word about what is happening in The IQ. (Olivia Lueckemeyer/Community Impact Newspaper)
A monthslong branding effort culminated Jan. 28 with the unveiling of a new name and logo for the city’s innovation district.

Richardson Innovation Quarter, or The IQ, conveys the enterprising, creative and cutting-edge identity of the area, said Ben Rush, the creative director for The Dodd Creative Group, the design firm hired to oversee branding of the district.

Rush’s team was tasked with creating a name for the district that was unique, on message and concise, he said. It was also responsible for designing a logo that was both simple and flexible—one that could work on both a business card or a billboard, he said.

The IQ is a 1,200-acre industrial area east of Central Expressway that for the past several years has been the subject of an in-depth, city-led revitalization effort. Richardson's vision for the area is that it will become the "premier tech hub in Texas," according to a 2018 vision statement.

In late December, Richardson City Council opened the door for mixed-use redevelopment projects by approving sweeping changes to the area’s land use regulations.


“What we’ve done is basically taken the handcuffs off the landowners here,” Mayor Paul Voelker said. “We’ve allowed them to decide what the market conditions and opportunities are.”

City officials hope that rebranding the district will not only spark redevelopment but also attract entrepreneurial and innovative companies. This effort dates back to 2009, when the area was identified by the city as a potential site for redevelopment. In 2016, a Richardson Chamber of Commerce task force was formed to create a game plan for private investment in the district.

“Hopefully you are going to start seeing changes over the next several years,” said Bryan Marsh, the chair of the task force. “This is like the end of the beginning.”

Voelker wrapped up the event by recounting The IQ’s storied history as home to some of the world’s tech giants, such as Texas Instruments.

“It is an amazing region,” he said. “The technology that has been invented here, been developed here, been delivered here—it’s mind boggling.”

The IQ is proof of Richardson’s commitment to flipping economic development on its head, Voelker said. Rather than investing millions in attracting one juggernaut company, the hope is that this revitalization effort will provide a platform for a slew of smaller companies to become leading institutions.

“Instead of giving a company $400 million, I’d rather spend $40 million to help 400 companies become that company,” he said.

Brand awareness efforts will continue in the coming months, Voelker said. In the meantime, he said he is counting on stakeholders and property owners to spread the word about The IQ.

“I need you to tell people that this is a place you can come to collaborate, work, invent and commercialize those ideas to create true value,” he said.
SHARE THIS STORY
By Olivia Lueckemeyer

Olivia Lueckemeyer graduated in 2013 from Loyola University New Orleans with a degree in journalism. She joined Community Impact Newspaper in October 2016 as reporter for the Southwest Austin edition before her promotion to editor in March 2017. In July 2018 she returned home to the Dallas area and became editor of the Richardson edition.


MOST RECENT

Local bar and restaurant Lockwood Distilling Co. donated hand sanitizer to the Richardson police and fire departments. (Courtesy Richardson Police Department)
Medical gear, sanitation items donated to first responders in Richardson

Both the fire and police departments have recently received donations of masks and hand sanitizer, staff reports.

Items in the Haus Market include ketchup, mustard, juices, fruits and vegetables, King's Hawaiian Rolls, cookies and more. (Courtesy Dog Haus Biergarten)
Dog Haus Biergarten helps Richardson residents avoid trips to the grocery store through launch of mini market

Haus Market items include antibiotic- and hormone-free meats as well as cheese, butter, eggs, french fries, bread, cookies, bottled water, toilet paper and paper towels.

President Donald Trump signed a $2 trillion package March 27 to provide relief during the coronavirus pandemic. (Courtesy Adobe Stock)
Sen. John Cornyn discusses provisions laid out in CARES Act

The $2 trillion package provides funding to help fight the virus and to provide financial assistance for Americans during the pandemic.

Members of the Frisco Downtown Merchants Association have created a daily digital support meeting during the coronavirus pandemic. The group's members are working together to help one another stay in business. (Courtesy Ed Mahoney)
Coronavirus coverage roundup in the Dallas-Fort Worth area

Here are some noteworthy stories from the past week dealing with the impact of the coronavirus.

Initial claims for unemployment insurance rates are increasing across the nation in the midst of COVID-19. (Courtesy Adobe Stock)
Texas sees 77% increase in unemployment insurance claims during week ending March 28

Texas ranked fifth among states in the U.S. with 275,597 initial claims filed the week ending March 28.

Normally crowded toll roads, such as the Lewisville Lake Toll Bridge, are experiencing a decline in the number of motorists, according to data from the North Texas Tollway Authority. (Courtesy NTTA)
Transactions on North Texas toll roads see sharp decline in March as residents shelter in place

Across the NTTA network, transactions dropped by 44% in Week 3 of March, data shows.

Collin, Denton, Dallas and Tarrant counties have a higher response rate than the state of Texas as of Mach 31. (Courtesy Adobe Stock)
Census responses ahead of U.S. in Dallas-Fort Worth, growth highest in nation

Dallas-Fort Worth counties vary in self-response rates on the U.S. census as Census Day arrives April 1.

Texas Tribune: Some local elections in Texas moving ahead despite coronavirus spread

A handful of towns and special districts still plan to go ahead with their May 2 votes, arranging polling places despite calls from the president on down directing people to stay at home to prevent the spread of the deadly virus.

The restaurant also served a Citrus Caprese Salad. (Olivia Lueckemeyer/Community Impact)
Jasper's temporarily closes Richardson location

The high-end casual restaurant’s menu included a brisket cheeseburger, pan-seared trout and slow-cooked short rib, among other items.

Lake Travis Fire Rescue is one of hundreds of emergency service districts serving millions of Texas residents across the state. Firefighters, EMTs and medical professionals said they are concerned about the availability of personal protective equipment as the coronavirus public health crisis continues. (Brian Rash/Community Impact Newspaper)
First responders, medical professionals across Texas worry about inadequate personal protective equipment supplies

In a survey of emergency service districts across the state, two-thirds of respondents said they were concerned about a shortage of equipment such as masks, goggles and gloves.

Owner of Asian Mint Nikky Phinyawatana saw an opportunity to support at-home cooking endeavors by launching the Chef Mint from Home program. (Courtesy Asian Mint)
ROUNDUP: DFW businesses provide adjusted services to community, support each other during coronavirus

Read more about some of the businesses the Community Impact Newspaper team has featured.