The story behind Plano’s new business SusieCakes

SusieCakes is opening its second Texas location on Oct. 29.

SusieCakes is opening its second Texas location on Oct. 29.

SusieCakes will open its second Texas location at 4909 W. Park Blvd., Ste. 100, Plano, on Saturday, Oct. 29.

SusieCakes is a made-from-scratch bakery based in California. It’s CEO and founder, Susan "Susie" Sarich, began baking with her two grandmothers, Mildred and Madeline,when she was in kindergarten growing up in Chicago, Illinois.

“Both of my grandmothers lived across the alleyway from each other so I would bounce back and forth,” Sarich said. “They were always baking.”

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Sarich inherited her grandmothers’ three-by-five-inch handwritten recipe cards and used these recipes to open SusieCakes 10 years ago. Almost all of her products are made from these recipe cards, she said.

“We kept [the recipes] pretty true. Our mantra is, ‘If it wasn’t in the pantry in 1950, we’re not baking with it,'” Sarich said. “It’s [about] being true to the recipe, and for me, I think if you’re going to indulge in a treat you would rather have it be [made with] butter, flour, sugar [and] eggs rather than Splenda [or] shortening.”

SusieCakes serves full-size and miniature cupcakes as well as pies, puddings, cheesecakes, cookies and bars. The bakery also makes a variety of cakes that are made fresh,in-house daily.

The bakery’s most popular items are the vanilla Celebration Cake ($6.25 per slice), red vanilla or chocolate chocolate cupcakes ($1.95 each), and the classic chocolate chip cookie ($2.25), Sarich said.

Sarich said the vanilla Celebration Cake is her favorite item because customers can tell the quality of a bakery by its vanilla. The cake is typically “Susie blue,” a retro, sea foam blue that came from the color of Sarich’s grandmother’s Pyrex mixing bowl, and is baked with sprinkles on the inside. 

Community outreach

SusieCakes community involvement On Oct. 27 SusieCakes employees donated cupcakes and cookies to Prestonwood Christian Academy.[/caption]

For the past two weeks, SusieCakes has delivered cupcakes to about 35 schools in Plano. Altogether, about 1,500 cupcakes and hundreds of bars have been donated, said Jenn Barrett, senior sales manager for SusieCakes.

On Oct. 21, SusieCakes provided Prestonwood Christian Academy with cookies and cake for the alumni football game, Barrett said.

“Connecting through celebration– that’s our mission at SusieCakes,” she said. “I like to be part of people’s happy milestone moments in their lives, and the cake is just a just a natural conduit to those great events.”

SusieCakes has 19 locations, including one in Dallas at 6100 Luther Lane. The Plano location will have about 20 employees and will be open from 10 a.m.-8 p.m. Monday-Saturday and 11 a.m.-5 p.m. Sunday.
By Cassidy Ritter
Cassidy graduated from the University of Kansas in 2016 with a degree in Journalism and a double minor in business and global studies. She has worked as a reporter and editor for publications in Kansas, Colorado and Australia. She was hired as senior reporter for Community Impact Newspaper's Plano edition in August 2016. Less than a year later, she took the role of editor for the McKinney edition.


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