Dallas Area Rapid Transit’s board of directors signed off on a new vision statement and mission statement during a called special meeting June 11.

What happened?

The board also updated DART’s strategic goals that will serve as a guiding framework for the agency over the next decade, according to a June 12 news release. The updates intend to establish DART as a premier regional economic and mobility asset, according to the news release.

“The development of this strategic plan involved extensive input from our employees, customers, city leaders and regional partners,” board Chair Gary Slagel said in a statement. “It’s a testament to our collective commitment to making DART a strategic and valued asset in North Texas. I look forward to working with my fellow board members and the DART leadership team to bring this vision to life.”

The details

DART’s strategic plan is built around six goals with specific objectives and initiatives. DART officials intend to publish annual reports tracking progress of each strategic goal. More information about the updated strategic goals, mission statement and vision statement can be found on DART’s website.
  • Empowered agency: Streamline processes and empower employees to create a nimble organization that can respond swiftly and effectively to challenges.
  • Culture of contribution: Foster a culture of trust and collaboration, aligning roles and responsibilities with DART’s vision to enhance performance and accountability.
  • Quality service: Deliver a quality customer experience defined by strong rider advocacy, professional pride and continuous improvement.
  • Seamless mobility: Integrate mobility options to create a seamless travel experience characterized by frequency and reliability, making DART the first choice for regional travel.
  • Fantastic spaces: Develop engaging and valuable spaces that enhance the rider experience and contribute to community sustainability and vibrancy.
  • Strategic relationships: Position DART as a collaborative leader, and recognized regional economic and mobility asset through strong partnerships and advocacy.
Quote of note

“This plan marks a significant turning point for DART,” President and CEO Nadine Lee said in a statement. “It reflects our commitment to both improve transit services and enhance the quality of life for the communities we serve. We are focused on making DART the first choice for mobility, and this plan sets everything in motion to achieve this brilliant future.”

Zooming out

DART, which was founded in 1983, operates public transit modes across 700 square miles in 13 cities, including Plano and Richardson. The agency manages bus routes, a light rail train system, the Trinity Railway Express and paratransit services.

The agency’s latest major project, the Silver Line Rail, is expected to open in late 2025 or early 2026 and will connect Plano to Dallas Fort Worth International Airport with a new rail line. DART began testing vehicles for the Silver Line in May.