Deviled Egg Co. will soon offer deviled eggs in downtown McKinney.

The details

The business offers deviled eggs in over 15 flavors including:
  • Traditional
  • Walking taco
  • Cali roll
  • Everything bagel
  • Chicken caesar
The McKinney location will be carry-out only and will also offer egg salad and open-faced bagel sandwiches, Founder and CEO Raechel Van Buskirk said.

The business also operates a food truck that is available to rent for parties and events, she said.

The backstory

The business, founded in Nebraska in 2017, began as a catering concept, Van Buskirk said.

Van Buskirk developed a variety of flavors while working at a bar, offering them as a buffet on Sundays to customers of that business. She received feedback from customers, serving as a “focus group,” she said, which led to launching the business.

In its first year, the business sold 2,500 deviled eggs during Thanksgiving and 5,000 during Christmas, she said.

“The customers ... just went nuts,” Van Buskirk said. “They couldn't believe they never had anything like that and their reaction was really unique.”

After the COVID-19 pandemic, Van Buskirk continued the concept through a food truck before later opening a physical location in Omaha, Nebraska in November 2021. She later opened the business’s second location in Denison, Texas in December 2023. Van Buskirk said she chose the Denison area to be closer to family.

Van Buskirk said the new McKinney location is ideal due to the climate and demographic in the area, in addition to the existing foot traffic on the square. The shop will occupy a space that formerly housed Rye Craft Food and Drink, a restaurant that closed following a fire at the location in mid-2022.

The downtown store will also serve as a test for potentially franchising the business, Van Buskirk said.

“The end goal has always been to franchise so we have to test that smaller franchise model out and that's what we're doing in McKinney,” she said.