HearUSA has opened a new "Hearing Center of the Future" in Keller, according to a news release.

The business is providing the latest prescription and over-the-counter hearing aids, educational information, resources and financing options, according to the release.

The release stated customers can receive complimentary hearing evaluations and test various hearing aides with help from licensed hearing care professionals. Also offered is helping clients discover and understand the latest in hearing aids and their various capabilities—like wireless connectivity to their smartphone, laptop or tablet.

“An estimated 48 million Americans are living with hearing loss, and they no longer have to,” HearUSA President Nick Mengerink said in the release. “Major advances in technology, coupled with discrete device designs, the availability of over-the-counter hearing aids, as well as increased affordability, empowers everyone living with hearing loss to get the information they need to choose what fits their lifestyle.”

The Keller store means Texas joins California and Florida with HearUSA Hearing Center of the Future locations across the United States. There are more than 380 total HearUSA locations, according to the company website.