From a blank slate to PGA tournaments: City leaders describe how Frisco got here and where it is going

A Hyatt Regency hotel is planned to be built adjacent to and attach to Stonebriar Centre.

A Hyatt Regency hotel is planned to be built adjacent to and attach to Stonebriar Centre.

Stonebriar Centre is a bustling shopping destination with nearly 200 stores, a soon-to-be-added 85,000-square-foot KidZania and an 18-story Hyatt Regency hotel. But 25 years ago, it was just a plot of dirt.

"Back in our day, we were looking at a blank slate," said Bob Warren, who was mayor of Frisco in the early 1990s.

Another plot of dirt sits on the northern end of Frisco. In about 20 years, it will be the site of one of the largest golf tournaments on the grounds of Professional Golfers' Association of America's headquarters.

Former and current city leaders talked during a June 19 Frisco Chamber of Commerce luncheon about how much the city has changed and how they did not know what the future would bring.

Sam Roach, chairman of the first Frisco Economic Development Corp. board of directors, reminisced about how the city's first big economic development projects included building a sidewalk and a water line for local businesses.

"I had no idea what we were looking at down the road," he said. "It has far exceeded all my expectations."

When Stonebriar Centre opened in 2000, Warren said it was the economic engine that built Frisco. It helped lead to The Star in Frisco, a 91-acre development that is home to the Dallas Cowboys, and a planned 2,500-acre development that includes the PGA's future headquarters.

PGA of America will relocate to the Fields property in Frisco.[/caption]

Hunt Realty and Chief Partners purchased the 2,500-acre plot of land, known as Fields property, last year. A few months later, the PGA announced it would move its headquarters into the purchased land.

The PGA development will include golf courses and a resort hotel. It will also be the site of major championship tournaments.

"You go out and look at that property today, and there is nothing there," Frisco Mayor Jeff Cheney said. "In 2040, that part of town is going to be largely built out."

‘Fore!’ PGA of America's headquarters to anchor 600-acre project in Frisco

The Fields property is twice the size of Dallas Love Field Airport, Hunt Realty President Chris Kleinert, who was also a panelist at the June 19 luncheon, said. Successfully developing a property that large will take years, he said.

"That has the potential to be a city within a city," he said. "That is not our goal. Why would we want to do anything to take away from the incredible city that feels like a town?"

Instead, Kleinert said his company is looking into how the development can complement Frisco. Frisco City Council and the Frisco Planning and Zoning Commission held a joint meeting June 17 to talk about initial plans for the property.

The panel credited several factors to Frisco's success. Council Member Will Sowell, who was also on the panel, pointed to The Star as a development that changed the way people viewed Frisco. Kleinert recognized Frisco ISD as a drawing point for families and businesses.

Cheney singled out City Manager George Purefoy, who has led the city since 1987.

"The city manager of 5,000 people is usually not the same city manager of 200,000 people," Cheney said. "He's evolved and grown."

As far as what is next for the city, Cheney ended the panel saying, "We are far from done."


Partially constructed buildings sit vacant at Wade Park. (Lindsey Juarez Monsivais/Community Impact Newspaper)
New Wade Park owner cleans up property; new developer announcement anticipated soon

Wade Park has faced a number of code violations over the past two years, but a bright future could be on the horizon for the project.

Texas Health Hospital
Texas Health Hospital opening in Frisco

The hospital will host a grand opening this month.

David Shilson has served with the Frisco Police Department for 17 years. (Lindsey Juarez Monsivais/Community Impact Newspaper)
A Q&A with Frisco Police Chief David Shilson

Community Impact Newspaper sat down with Police Chief David Shilson to talk about his new role.

The Grove at Frisco Commons will begin operations Jan. 7. (Lindsey Juarez Monsivais/Community Impact Newspaper)
The Grove at Frisco Commons opening Jan. 7

Frisco's new senior center will serve more of the senior population.

The Osher Lifelong Learning Institute at UNT is a program for those age 50 and older, featuring courses, events and trips. (Courtesy Michael Clements/University of North Texas)
7 resources for seniors in Frisco

Check out various resources for Frisco senior citizens.

A breakdown of Frisco's senior population

Take a look at the senior population in Frisco.

A fourth lane is being added to the entire Frisco stretch of the Sam Rayburn Tollway. (Elizabeth Uclés/Community Impact Newspaper)
4 transportation projects to know in Frisco

Construction is ongoing on several Frisco roads.

Day 1 Dallas allows families to come together for a variety of activities, such as magic acts, games, bounce houses, face painting, live bands and a fireworks show. (Courtesy Day 1 Dallas)
7 Frisco events to check out in December and January

A multitude of holiday events are happening in Frisco.

(Courtesy Adobe Stock)
Ask the editor: What should I know about city elections?

Frisco has new requirements for filing for office.

A luxury hotel at The Gate is planned to have 225 rooms. (Rendering courtesy city of Frisco)
Luxury hotel, condo in the works for The Gate in Frisco

A new luxury hotel and condo is planned for The Gate.

Back to top