The Frisco store features an average of 2,500 curated products, including products rated four or more stars, top sellers and new and trending products.
“The Amazon 4-star store is a store we’ve built around our customers,” Amazon Director of Physical Stores Drew Sheriff said, "really, to help people find a product that they’ll love.”
Item categories in the store include home and kitchen; toys; baby; kids; devices and electronics; and books. The store also features categories such as most-wished-for on Amazon.com, Amazon devices, top tech gifts, today’s deals and one unique to the Frisco location called “Trending around Dallas.”
As trends change, the store “continually” switches out products daily or weekly, Sheriff said. Single items or entire categories may be switched out, he said.
Price tags on items show their star ratings from the website, the number of reviews from the site and different price points, which depend on if a shopper has a Prime account. Single customer reviews are attached to some items to reflect an item’s overall shopper feedback, Sheriff said.
Stonebriar Centre’s high customer traffic made it an ideal location for the Amazon 4-star store, Sheriff said.
“We’re always looking for really vibrant and great retail locations,” he said. “And this mall, [on the store's] first day, is packed. It’s a great location to introduce the store to Dallas.”
The Amazon 4-star store is located inside Stonebriar Centre on the first floor, across from Sephora. For more information, visit www.amazon.com.