Dusty Norris did not start his career in the motor-home repair industry. However, the opportunity to run a repair and storage business, when he found it, was simply too good to pass up.
Before founding Coach Specialists of Texas in Mansfield in 2009 and expanding the business into Plano last year, the Kansas native worked in his father’s auto and light-truck repair business. Norris grew accustomed to the rigorous standards and emphasis on customer service at his father’s business, he said. But when he started to look into the local motor-home and recreational-vehicle repair industry, he found it lacking.
“If you can go in and buy a brand-new, luxury car for $80,000, and they’re following up with you … and making sure that your experience is over the top, but you pay $250,000 for a motor home and all they want to see is your tail-lights—there’s something wrong with that picture,” Norris said.
The Plano location of Coach Specialists of Texas offers repair services for a variety of large vehicles, from motor homes to horse trailers. It also provides rental storage space—although some of that is being removed in coming months to expand the service area in response to growing demand, Norris said.
“The good news is, outlook is good, the economy is strong and we’re in one of the best areas in the U.S., and especially the metroplex right now, as far as growth is concerned,” Norris said.
Norris also has satellite locations in Denton and Waco where residents from farther away can drop off their vehicles, which are transported to a shop for repairs and later made available for pickup. These locations could be a precursor to further expansion in Texas and elsewhere, Norris said.
But for now, the southeast corner of Plano is prime real estate for Norris.
“I keep using the term underserved, but [the market] is grossly underserved,” Norris said. “Even in this corner of the metroplex, there’s not a lot of resources [for RV owners].”