Crave Popcorn Co.

Employee Mary Margaret Braley prepares batches of popcorn, which are popped fresh daily.

Employee Mary Margaret Braley prepares batches of popcorn, which are popped fresh daily.

Located in the Lakeside Market shopping center, Crave Popcorn Co. offers a colorful assortment of freshly cooked popcorn, bottled soda and classic candies amid nostalgic decor designed by owners Carol and Blake Davis.

“It’s about the experience. I hope you get taken back to your childhood,” Carol said.

Before opening Crave Popcorn Co. in February 2014, the couple worked for a wholesale nursery owned by Carol’s parents. Carol and Blake soon decided they wanted to start their own business, so the couple consulted a business broker and considered several opportunities.

“We researched other businesses for sale, and I looked into franchises. [But] we decided that’s not what we wanted to do,” Blake said.

Interested in the concept of an old-fashioned shop, the couple chose a popcorn store after visiting one, opting for something that would allow them to create the kind of homespun store they were hoping for.

“It’s a family-friendly shopping center. We didn’t want mall hours, and a lot of the stores close on Sunday,” Carol said.

Crave Popcorn Co. offers 30 flavors of popcorn prepared daily from mushroom seed corn, which is known for its large fluffy size and soft texture when cooked.

Flavors are grouped into three categories: savory, sweet and signature. Each flavor is individually produced by Blake daily, with the occasional help of his son and daughter. No premixed ingredients, seasoned oil or imitation flavors are used, and only Imperial Sugar, 100 percent vanilla and high-quality chocolate are added to a recipe.

New flavors are developed through trial and error. Some work and some do not. Wasabi is an example of a rejected recipe, Blake said.

“Flavors that work on meat don’t work on corn,” he said.

This summer, habanero caramel and maple bacon have been popular, and scorpion chili is on its way. New flavors for fall and to celebrate the store’s planned expansion include pumpkin spice, caramel apple crisp and gingerbread, followed by seasonal holiday flavors.

In addition, the store offers personalized popcorn flavors, colors and packaging for special events. Corporations, schools and wedding planners are frequent customers for the shop’s variety and appeal to children of all ages, Carol said.

“We can do logos on tins, gift boxes and tags. Lots of teams come in and want their team colors,” she said.

Crave Popcorn Co.
SHARE THIS STORY


MOST RECENT

Texas Tribune: Some local elections in Texas moving ahead despite coronavirus spread

A handful of towns and special districts still plan to go ahead with their May 2 votes, arranging polling places despite calls from the president on down directing people to stay at home to prevent the spread of the deadly virus.

Lake Travis Fire Rescue is one of hundreds of emergency service districts serving millions of Texas residents across the state. Firefighters, EMTs and medical professionals said they are concerned about the availability of personal protective equipment as the coronavirus public health crisis continues. (Brian Rash/Community Impact Newspaper)
First responders, medical professionals across Texas worry about inadequate personal protective equipment supplies

In a survey of emergency service districts across the state, two-thirds of respondents said they were concerned about a shortage of equipment such as masks, goggles and gloves.

Owner of Asian Mint Nikky Phinyawatana saw an opportunity to support at-home cooking endeavors by launching the Chef Mint from Home program. (Courtesy Asian Mint)
ROUNDUP: DFW businesses provide adjusted services to community, support each other during coronavirus

Read more about some of the businesses the Community Impact Newspaper team has featured.

Collin County Judge Chris Hill rescinded his order that urged residents to stay home except for travel related to essential activities and defined all business as essential. (Courtesy Collin County)
Collin County judge rescinds order defining all business as essential after governor issues statewide guidelines

Collin County’s top elected official has withdrawn his stay-at-home order that defined all business as essential.

The city of Plano has placed signs at its various parks communicating social distancing guidelines. (Courtesy city of Plano)
In effort to keep Plano parks open, city to monitor visitors ignoring social distancing rules

The city of Plano is stepping up enforcement of social distancing requirements at public parks amid reports that people are not observing the recommended guidelines.

J.C. Penney announced March 31 that many of its employees would be furloughed in a series of cost-saving efforts. (Daniel Houston/Community Impact Newspaper)
Plano-based JCPenney furloughs more than half of hourly workforce, some corporate office employees

Plano-based JCPenney Co. announced plans to furlough more than half of its hourly workforce in a series of cost-saving moves driven by loss of revenue related to the new coronavirus.

Unsheltered individuals in Plano are encouraged to take advantage of the temporary shelter at the the Kay Bailey Hutchison Convention Center during the new coronavirus threat. (Adobe Stock)
Options remain limited for homeless seeking shelter in Plano, Collin County during coronavirus pandemic

Unsheltered individuals in Plano are encouraged to take advantage of the temporary shelter available at the the Kay Bailey Hutchison Convention Center in Downtown Dallas during the coronavirus pandemic.

Pharmacists at ReNue Pharmacy produced 40 gallons of hand sanitizer for first responders in Frisco and Plano. (Courtesy ReNue Pharmacy)
ReNue Pharmacy donates 40 gallons of hand sanitizer to first responders in Frisco and Plano

The production of hand sanitizer is “very labor intensive,” but the business felt the donation would benefit the community, managing parter Raj Chhadua said.

Census day is April 1. (Courtesy U.S. Census Bureau)
Dallas-Fort Worth area sees highest population increase in last decade of any metropolitan area

The North Texas area’s population rose by more than 1.2 million between 2010 and 2019.

The North Texas Collin County Taiwanese Chamber of Commerce donated 4,000 surgical masks and 101 N95 masks to Plano Fire-Rescue on March 31. Pictured here are Plano City Manager Mark Israelson, Plano Fire-Rescue Assistant Chief Jeff Moberley, Plano Fire Chief Sam Greif, City Council Member Maria Tu and NTCCTCC members Charlie Chen, Fred Hwong, Andy Liu and Jimmy Lee. (Courtesy Plano Fire-Rescue)
Community steps up to provide medical gear, sanitation supplies for Plano's first responders

Plano Fire Capt. Peggy Harrell said the department has received donations ranging from frozen meat to medical supplies.

Gov. Greg Abbott updated Texans and issued an executive order regarding the state's response to the ongoing COVID-19 crisis during a March 31 afternoon press conference. (Screenshot via livestream)
'Now is the time to redouble our efforts': Abbott issues executive order for state on COVID-19 extending school closures, clarifying essential services

Gov. Greg Abbott updated Texans and issued an executive order regarding the state's response to the ongoing COVID-19 crisis during a March 31 afternoon press conference.

Judge Jill Willis of the 429th District Court on March 31 denied Derek V. Baker’s request for a temporary restraining order against McKinney's shelter-in-place ordinance. (Courtesy Fotolia)
Court decision leaves McKinney's shelter-in-place ordinance intact

A court left McKinney’s shelter-in-place ordinance intact after a resident’s legal challenge claimed the policy conflicted with the county judge’s order.