A variety of businesses have recently opened or will open soon in Round Rock, including smoothie shops, a dog grooming business and a winery.

Now open

1. Tropical Smoothie Cafe

Georgia-based Tropical Smoothie Cafe offers a variety of smoothies, flatbreads, wraps, sandwiches and breakfast items.2. ReWaxation

The Austin-based spa chain offers spray tans and body waxing with sugar or hard wax.3. Fayre Marketing


The new business consulting practice in Round Rock offers a variety of marketing strategy services, including email marketing, digital media, direct mail and SMS messaging, to small and mid-sized businesses.Coming soon

4. Scenthound

The wellness-based dog care and grooming facility offers services such as bathing, ear cleaning, nail trimming and dental care. The Round Rock franchise location is owned by Cynthia and Pat Hyland. It will be their third Scenthound location, and they said they have plans to open a total of five or six locations throughout Central Texas.5. Waffle House

The first Round Rock location of Waffle House, the regional diner is known for its waffles and burgers, and has three other locations in the Austin area.6. Velvet Taco


The brand's Round Rock menu will include its unique chef-driven tacos and signature margaritas. The location will feature a mural inspired by the history of Round Rock and the outlaw Sam Bass, commissioned by Eyeful Art out of Houston.7. 7 Brew Coffee

The Texas-based coffee chain 7 Brew Coffee offers a variety of hot and cold coffee beverages, smoothies, shakes, and infused sparkling water.
  • Opening in 2024
  • 2130 E. Palm Valley Blvd., Round Rock
  • www.7brew.com
8. Juiceland

JuiceLand will open in Round Rock at Rock Creek Plaza. The business is known for its smoothies and juices made with fruits, vegetables and healthy proteins.9. Nothing Bundt Cakes

The company makes bundt cakes for special occasions in a variety sizes and flavors. It also offers retail items, such as party supplies and decor. Along with over 500 locations nationwide, Nothing Bundt Cakes has shops in Pflugerville, Cedar Park, North Austin and Rollingwood.10. Swallow Wines


Owners Matt and Gabe Ellis said the venue will provide a cozy environment to experience and learn about wine. The business includes a private space intended for small dinner parties and wine-tasting events, while the back of the building will include a spacious patio and access to food trucks.Relocations

11. Texas Top Team Martial Arts School

Texas Top Team Martial Arts School relocated within Round Rock. The school offers lessons in Brazilian jiujitsu, judo, wrestling and striking for all ages and skill levels.12. April Interiors

​​Owned by April Aduddell, the comprehensive firm offers services ranging from remodels to new construction and home redesigns. Aduddell said she relocated her business to be closer to her client base and to where her employees live.In the news


13. Daiso

A Daiso store is coming soon to Round Rock, according to permitting information from the Texas Department of Licensing and Regulation, although an opening date is not available. The storefront will offer many Japanese-inspired goods, such as home decor, food items and stationery.