More than a dozen businesses have opened up or will be moving to Round Rock soon, including restaurants, clothing stores, counseling services and a barber shop.

Now open

1. Merrell

The outdoor outfitter offers footwear and apparel for men, women and children. This is the company’s second storefront in Texas, with the first at Tanger Outlets Houston in Texas City.2. Popshelf

The first Popshelf location in Round Rock, the store sells home goods, such as cleaning supplies, seasonal decor items and party supplies. Customers will also find health and wellness items, pet items, and office and school supplies.3. Full Bloom Counseling


The mental health practice, owned by Heather Curry, provides counseling services to address anxiety and depression, chronic health conditions, therapy for teens, and trauma-informed cognitive behavioral therapy.4. Powers Counseling

Owned by Becky Powers, the business provides counseling services for individuals of all ages, couples and families. Powers specializes in areas that include anger, anxiety, panic and drug/alcohol issues.5. Tumbleweed Therapy PLLC

A counseling practice owned by Colleen Johnston, the business offers counseling services to adolescents and adults to address stress management, adjusting to a new phase in life, navigating difficult relationships and setting boundaries.6. Unicorniverse European Bakery & Cafe

The plant-based bakery specializes in French macarons, pastries and gourmet cakes, all prepared in-house. Also on the menu are sandwiches and multiple iterations of avocado toast.
  • Opened July 21
  • 2400 S. I-35, Ste. 130, Round Rock
  • 512-585-2070
7. Birdjoy Therapy


Owner Sabrina Anderson offers therapy services concentrated around relationships, stress, anxiety and self-esteem. She also provides a free 15-minute consultation for prospective patients.8. Urban Bird Hot Chicken

Offering Nashville-style hot chicken, the restaurant’s menu features tender baskets, sandwiches, waffles, macaroni and cheese, street corn, and kale slaw.9. GoGoYumYum

The Round Rock-based ice cream truck operates under an on-demand model, allowing customers to request stops in their neighborhoods and community events. The truck sells treats that include character ice cream and ice cream bars as well as vegan, dairy-free and dog-friendly ice cream products.10. 3rd Level Brewery

Owners Amy Bradley, Clint Bradley and Ross Winner opened the brewery, combining their love of gaming with their passion for beer. The business is child and dog friendly, and many of the beers are inspired by classic comics and games.Coming soon


11. Tyler’s

The clothing and footwear retailer will open a location at the Rock Creek Plaza retail center. The business is named after the location of its first store, Tyler, which opened in 1978, and has grown to seven existing stores across the state.12. Floyd’s Barber Shop

The barber shop chain provides hair coloring services, beard trims, waxing, fade haircuts and straight-razor shaves as well as a signature massage shampoo and shoulder massage at the end of every appointment.13. Shine Pediatric Dental Co.

Owned by Dr. Sarah Severson, the new office will provide dental preventative care, restorative care, emergency dentistry, infant dentistry and other services. Severson is a graduate of Round Rock High School.Relocations


14. oZen Salon and Spa

Owned by Karem and Kara Ozen, the salon offers hair services from coloring and highlights to haircuts and styling. Kara also offers lash, body and makeup services, including skin peels, transdermal facials, lash extensions, lipo laser and skin tightening.In the news

15. 600 Degrees Pizzeria

As of Aug. 9, the Slapbox Pizzicheria location in Round Rock now operates under a new name: 600 Degrees Round Rock. Owned by Mark Thompson and Mike Chang, who created both concepts, 600 Degrees has been around since 2014.