In 2000, the former Major League Baseball pitcher joined other master cattle ranchers to launch Nolan Ryan Beef.
Two decades later, Nolan Ryan Beef expanded to include Goodstock, a boutique butcher shop located off Hwy. 79 in Round Rock.
Goodstock Store Manager Forrest Homerding said the shop offers various rubs, seasonings and cutting boards as well as fermented black garlic and weekly pies from Kyle-based Texas Pie Co.
“The thing that we offer, that I think our competitors may not, is we did everything we could to be something for everybody,” Homerding said. “You come for the beef, and you stay for everything else.”
In the two years since opening, Homerding said dedication to and rapport built with regular customers is especially rewarding.
Calling regulars by name and remembering weekly orders has turned into conversations about meals prepared with Goodstock products, he said.
“Whatever you need, I’m going to go find it,” Homerding said. “If you need me to run to the back and type out a recipe for you, whatever it is, we’ve got you.”
Goodstock also sponsors local charitable efforts. One recent example involved an initiative to help victims of the March 21 tornado that swept through Round Rock.
Nichole Francis, direct-to-customer business manager for Goodstock, said the company donated 50% of in-store purchases to the Round Rock Cares Foundation. In total, the effort raised $10,000 for local tornado victims.
“We’re just trying to spread the wealth,” Francis said, adding the effort echoes the Goodstock mission to provide consistent, quality experiences for customers.
“It’s all about the experience,” Francis said. “It’s the experience of cooking the food—the experience of presenting it to your family and friends and gathering around the table for fellowship and community.”
Goodstock by Nolan Ryan
3800 E. Palm Valley Blvd. Ste. 110, Round Rock
512-582-2333
www.goodstocktx.com
Hours: Wed.-Fri. 11 a.m.-6 p.m., Sat. 10 a.m.-6 p.m., Sun. 11 a.m.-4 p.m., closed Mon.-Tue.
