“Not like another place”: Plans detail SH 130 mixed-use development in Pflugerville


Pflugerville Planning & Zoning and Parks and Recreation commissions reviewed preliminary plans for a proposed mixed-use development along FM 685 and SH 130 during an Aug. 26 work session.

The proposal, Negba Group founder Tomas Sheleg said, will provide “a unique opportunity to begin anew.”

The 120-acre site, unofficially referred to as NorthPointe, includes both an east and a west campus with residential, commercial, retail, entertainment and recreational facilities. Sheleg said plans include 4,000 residential units.

The two campuses will be linked by an overpass pedestrian bridge above SH 130, which Sheleg said will “bring the two sides of Pflugerville together.”

Three master plans constructed by Negba Group were designed to accommodate anywhere from low to high levels of density, depending on final plans. The development is still in preliminary planning phases and has not been finalized.

Members of both commissions acknowledged economic and aesthetic opportunities the project could provide for the city, while also raising concerns regarding the financial viability of the development along with potential safety concerns.

Willie Jackson, a member of the Planning & Zoning Commission, asked about the affordability of the retail spaces for small business owners. Sheleg said the development aims to prioritize the “mom and pop’s.”

Jackson pointed to other commercial spaces that have been more serviceable to national franchises than they have been to independent store owners.

Sheleg said that under the preliminary designs, the site will foster “more intimate” connections between residents and the stores and retail spaces they occupy, with more people continually being drawn to the personalization of independent stores.

“This is a dance,” Sheleg said. “This is a tango. And it’s both of us.”

Patrick Clynch, vice chair of the Parks and Recreation Commission, raised concerns about potential safety hazards that could come from a pedestrian bridge installed over SH 130. He pointed to examples of people throwing rocks or jumping off Austin-based bridges.

Sheleg said that the overpass, under the preliminary designs, will be equipped with “smart-city technology,” which includes cameras and sensors to “contain, sustain and protect.”

With Typhoon Texas, Stone Hill Town Center, Costco and other highly-populated facilities near development, Sheleg said the mixed-use site will help act as the heart and epicenter of activity in Pflugerville, providing for increased connectivity and enhanced mobility.

“This project, this journey, started four years ago for us,” Sheleg said. “We took a leap of faith and came to Pflugerville believing this is the location and this is the place for things to happen.”

Pflugerville Planning Director Emily Barron said that this preliminary look at the development is still in its “draft form” and is “just a snapshot in time.”

The Parks & Recreation Commission will revisit a proposed Public Utility District associated with the development at a special called meeting Sept. 12 at 6 p.m. Planning and Zoning Commission will again review the proposal at a Sept. 16 meeting.

Public hearings concerning the proposal will be held during Pflugerville City Council Sept. 24, and again on Oct. 8.

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  1. Nothing about this sounds like an enrichment of the area.
    It sounds more like another developer selling a pipe dream that will flop due to lack of interest.
    “Mom and pop shops”
    Can’t build bridges

  2. Whatever happens, I PRAY that PCDC doesn’t get involved in this. They have a bad habit of giving our sales tax dollars to fast talking developers who don’t want to pay their fair share of property taxes. This whole things sounds like a smokescreen for another apartment complex, which we definitely don’t need. If some developer believes this property is worthy of further development, make them pay every nickel of the infrastructure costs necessary to build it, and their fair share of property taxes!

  3. until this lsd inspired dream blows over, somebody needs to lock up pcdc in their golden las vegas hotel suites and confiskate their cell phones

  4. The last guy who wanted to develop that property didn’t even own the land. He was trying to put together a deal using everybody else’s money, including a lot of help from the city.

  5. Chelsea Robertson

    The points of the full plan are thorough and it seems a great way to take more shopping traffic away from congested roads and homes. Also, I love the tax revenue that will come to the City to help keep our Property Tax down. Keeping dollars in Pflugerville.

  6. It’s going to flop. Look at the south side portion of the Domain. Empty stores sit with covered windows. It’s dead down there. And taxes will increase because projects like this always exceed initial budget. And let’s remember the water park fiasco for Pflugerville. Lots of promises made. Everyone is blinded by dollar signs, self interests of growing their own wallets, and they don’t care about taxpayer’s money.

    • You are correct, Tiffany. The Domain hasn’t yet met their initial goals. It’s still far short of the original expectations – even with the current roaring economy. I agree with Chelsea that we want to keep property taxes down, but with all the mega-growth in Pflugerville, my property tax bill keeps going UP, not down. Politicians can’t be trusted when they tell us that some new development will lower property taxes. Then, after it is built, we hear: “Oh, our emergency response time is down to a critical level because of all the new development, so we must ask you to support a new bond issue for a new fire station” How many times have I heard that??? The politicians approve these new project incentives as if these new developments don’t use any city services! I can only assume that the plan for this specific new development is no more thorough than the plan for the water park was. If some developer wants to come to town and build a Domain on that farmland, I have no objections. Just don’t give them any taxpayer money to do so, or promise any tax breaks in the future. Don’t fall for the phony wildly inflated projections from the developers; make them pay their full share all the way.

  7. I don’t understand how they can be contemplating any new development. We’re under constant water rationing with apparently no end in sight. Shouldn’t the city first increase water supply for the existing residents and abolish the rationing before approving more development and demand? How can this not make rationing even worse?

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Kelsey Thompson
Kelsey Thompson is the reporter for Round Rock, Pflugerville and Hutto, where her work focuses on education, city government and community development. Originally from upstate New York, she relocated to Austin after graduating from Syracuse University in May 2019.
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