The management group has agreed to organize, promote and conduct at least 20 events at the amphitheater annually, according to a March 21 news release.
“Our plan is to provide affordable family entertainment for Hutto and really the whole region,” said J.J. Gottsch, chief operating officer for Ryan Sanders Sports & Entertainment. “With all of the great things happening in this corridor, we wanted to take a regional approach to this partnership.”
Hutto City Council authorized City Manager Odis Jones to negotiate a contract for managing the facility on March 7. The $3.4 million amphitheater will hold 10,000 people and is scheduled to be completed this year, according to the release. The venue will provide eight RV hookups, VIP parking, and parking spaces for an additional 1,000 cars.
“I’m going to ensure we can appropriately manage that amphitheater, so we can drive the kind of promotions and concerts and events that we need to,” Jones told Community Impact Newspaper on March 7.
Hutto provides an ideal location for a large, outdoor music venue Gottsh said. Looking at the metro area, “there’s nothing like this on the northeast side,” he said.
“This will be a place to come and enjoy music in an outdoor venue that’s specifically designed for hosting concerts,” Gottsch said. “Dell Diamond, although we’ve made it multi-purpose, was primarily designed for baseball, not concerts.”
Last year, Ryan Sanders Sports & Entertainment helped book talent including Snoop Dogg and Reckless Kelly at Dell Diamond. The group's portfolio also includes coordinating monster truck rallies and bull riding competitions.
A concert lineup has not yet been announced for Hutto’s amphitheater. However, Jones said an opening event could be scheduled as early as June. Plans for Fourth of July festivities are also in the works, he said.
“We are grateful to have such an experienced entertainment company just down the road," Hutto Mayor Doug Gaul said in the release. "We believe the family of Ryan Sanders businesses, specializing in entertainment, food and beverage, turf management, baseball and more, will provide even greater strength for our future success, and we look forward to a long and strong partnership."
One event under contract and coming back to the park is KOKEFEST, which will continue as a partnership between Austin radio network KOKE FM and the city of Hutto. This will be the third year for KOKEFEST, which has drawn thousands of music fans to Hutto each year.