Wins in the best actor and supporting actor categories at the Academy Awards for "Dallas Buyers Club" proved Woodlands-based production studio Truth Entertainment was in the right place at the right time.
The company, founded by Joe Newcomb and Tony Notargiacomo, was established when they were named executive producers of the film in June 2012, said Stacia Pratt, executive vice president of public relations at Truth.
The two had to work quickly to raise money to back the film. Truth worked with Voltage Pictures to get $1.6 million from investors and $1 million in tax credits from Louisiana while financing the remaining $3 million.
Just before signing on to the movie, Pratt's husband and Newcomb met when their children played baseball together. They began discussing what their next plans in life were, and Newcomb had expressed an interest in working in entertainment.
At the time, Newcomb - whose background is in oil and gas - was looking for something to invest in, and he was interested in putting together a new "Major League" movie, a baseball movie franchise that starred Charlie Sheen.
That was when he read the script for "Dallas Buyers Club," which eventually landed Matthew McConaughey to star as a man diagnosed with AIDS. McConaughey works to get medication for himself and others inflicted with the disease.
His role as Ron Woodroof won McConaughey the Oscar for Best Actor.
The company's idea is simple—buy scripts and produce films with industry leaders—right from Texas. Truth aims to raise $25 million to finance and produce three to six independent films per year.
One of the reasons Pratt thought "Dallas Buyers Club" was a hit was because there was some distance between the event and the story, which was written by Craig Borten.
Borten thought enough time had passed between the AIDS crisis of the 1980s, which enabled those involved with the movie to create something with a different focus today that could not have been told in the 1990s, she said.
Locating the company in The Woodlands was a simple decision, as everyone involved lives in the area.
"There is a lot happening in Texas," she said. "The money is here, the disposable income and smart businesspeople are here, and [we] want to do something more than invest in the stock market."
Meanwhile, Truth Entertainment's next film, "Blush," is set to come out this year. The movie is about famed Hollywood actresses Greta Garbo and Marlene Dietrich and a love interest, Mercedes de Acosta.
The film is being directed by award-winning writer and director Linda Yellen, most known for television movies, including "Chantilly Lace."
With "Blush" in production, Truth Entertainment is considering other movies. Pratt said she has at least 15 scripts in her inbox.
Though the bar is set high from "Dallas Buyers Club," she said the next movie would be determined by smart investing. The business model that Truth has created will include a good story and a good business decision, she said.
"'Dallas Buyers Club' was a phenomenal story without the Oscars," Pratt said. "The next movie will be that too."