Tomlinson’s Feed is hosting its annual Pound4Pound pet food drive benefitting Central Texas pet rescues. With the community’s help, Tomlinson’s hopes to raise 150,000 pounds of donated pet food to help feed area animal rescues spanning from Georgetown to New Braunfels.

The drive will continue through Christmas Eve, and when customers purchase a bag of food for donation at any Tomlinson's Feed store, Tomlinson's will match the donation pound for pound. The New Braunfels store is located at 1683 W. Hwy. 46.

As many as 18,000 dogs, cats, and other pets are abandoned in the Austin area each year. Over 90 percent of those animals are saved. The Pound4Pound program directly benefits these homeless pets, focusing first on keeping them healthy with natural and quality foods. The donated food helps local rescues and shelters meet the nutritional needs of their pets and frees up funds for medical cases that would otherwise be spent on food.

According to a Tomlinson's news release, more than 40 pet rescues, including the Central Texas SPCA, are beneficiaries of the Pound4Pound Program. In 2017 the drive supplied 194,551 pounds of healthy pet food for rescues and pets in need.

Tomlinson’s is also offering digital holiday pet portraits at its stores, and all of the proceeds benefit rescues and the Pound4Pound program. Reserve a spot here for $5. remain at the New Braunfels store on Dec. 7 from 6-7 p.m.

Tomlinson's Feed is an Austin-based, family-owned healthy pet food store.