Study pertaining to Rollingwood’s main commercial corridor highlights redevelopment goals

Rollingwood City Council postponed a presentation of a report on the city's main business corridor, Bee Caves Road. (Brian Rash/Community Impact Newspaper)
Rollingwood City Council postponed a presentation of a report on the city's main business corridor, Bee Caves Road. (Brian Rash/Community Impact Newspaper)

Rollingwood City Council postponed a presentation of a report on the city's main business corridor, Bee Caves Road. (Brian Rash/Community Impact Newspaper)

A study put out by The Retail Coach, a retail consulting firm that provides market research and development strategies for city governments and other entities, has issued a study to Rollingwood City Council. Among other findings, the study highlights the city’s need for multilevel development along Bee Caves Road, the city’s main commercial thoroughfare.

The study, which was commissioned by the city’s business development body known as the Rollingwood Community Development Corp. and cost $25,000, plus a stipend for reimbursable expenses not to exceed $1,000, examined the current zoning of each property along Bee Caves Road from MoPac to Rollingwood Drive, and representatives issued several recommendations based on their findings.

The Retail Coach representative Aaron Farmer could not attend the Nov. 20 City Council meeting at which the discussion on the report was to take place, so council postponed the agenda item for a future meeting. Still, Mayor Michael Dyson said, the report is going to open many options for the city of Rollingwood with regard to the many facets of its business community.

“The report is exceptionally robust ... with the idea being to get a better understanding of the folks doing business in our community,” Dyson said. “There is a ton of information I look forward to discussing in the near future. More importantly, there is a lot of actionable information in here.”

Properties examined include vacant lots, banks, gas stations, churches and retail shops. The study employed a set of metrics to determine if each property was achieving its highest and best use based on its zoning. Of the 35 properties, only three were listed as already achieving their best use.

Comments accompanying the evaluations further clarify the assessments. For example, the study states the Park Hills Baptist Church is at the gateway to Rollingwood, and due to its size it has the potential to be a mixed-use development.

The study further recommends several zoning changes throughout the corridor, including the removal of “Hospital District” from the city’s zoning options.

“With a lack of developable property within Rollingwood, this zoning option is not applicable,” the study states. “In case the properties currently zoned Hospital District ever sell, it is our recommendation that these sites be rezoned to another option as soon as possible.”

Due to a lack of zoning consistency along Bee Caves Road, the study also recommends adding a mixed-use option.

City officials should also focus on multilevel developments along Bee Caves Road moving forward, the study states, adding it would also be wise to pay attention to properties that go up for sale or have a recent change of ownership, as that can have a big effect on the city.


The Hyatt Place hotel in the Four Points area should be complete by April, according to the owner. (Brian Rash/Community Impact Newspaper)
Hyatt in Four Points area slightly delayed, expected to begin booking rooms by May

On Dec. 6, Karedia said that due to some normal delays in construction, the timeline has been stretched slightly.

Byron Smith, left, and Tim Manson are planning to break ground on their new storage business called XSpace in late January. (Brian Rash/Community Impact Newspaper)
Australian businessmen betting on success of innovative storage model in western Travis County

A primary difference between their model and more traditional storage models, they say, is the fact that their units are for sale and not for rent. But there are other differences.

Local boutique Royal Monkey will relocate to a new location April 9. (Kara Nuzback/Community Impact Newspaper)
Royal Monkey set to relocate inside Tex-Mex restaurant Tio Loco

Boutique, Royal Monkey is set to open in a new location April 9.

The Microtel Inn and Suites is located in Southeast Austin, only a 4.5-mile drive from the Austin-Bergstrom International Airport. (COURTESY GOOGLE MAPS)
City Council eyes $6.8 million purchase of 71-room hotel in Southeast Austin for second homeless shelter conversion

The Microtel Inn and Suites is a 4.5 mile drive from the Austin-Bergstrom International Airport

Following allegations that an assistant chief used racist and homophobic language, the Austin Police Department may have to suspend future cadet classes. Austin City Council supported an investigation into the department at a Dec. 5 meeting. (Courtesy Austin Police Department)
Austin City Council supports expansive investigation into police department culture and training, likely suspends one future cadet class

The move follows allegations that a former high-ranking officers regularly used racial slurs throughout his career with no recourse from department leaders.

Residents in District 10 look over proposed zoning map during a meeting in October. (Iain Oldman/Community Impact Newspaper)
City Council will hear thoughts from residents on comprehensive revision to land use rules at weekend hearing

City Council will take its first of three votes on the land development code revision Dec. 9.

Travis County Commissioner Gerald Daugherty in May addressed constituents in Bee Cave regarding the $23 million Bee Creek Sports Complex. (Brian Rash/Community Impact Newspaper)
Longtime Travis County Commissioner Gerald Daugherty will not seek re-election following end of current term

Daugherty has served western Travis County for the last 14 years, with terms from 2002-2008 and 2013 to the present.

The city of Austin authorized the purchase of a Rodeway Inn at 2711 S. I-35 on Nov. 14. The city plans to convert the property into a homeless shelter. (Olivia Aldridge/Community Impact Newspaper)
City staff must be more transparent as city moves toward motel shelter strategy, Austin City Council says

Austin City Council is preparing to purchase another motel for conversion into a homeless shelter, but urged staff to be more transparent as motels are chosen.

Austin Gastroenterology will see the addition of a HyGleaCare, endoscopy and infusion center. (Courtesy Austin Gastroenterology)
Austin Gastroenterology announces the addition of a new center

Austin Gastroenterology announced a project to open a third HyGleaCare Center in spring 2020

Travis County commissioners received their sixth update on the 2017-22 bond program at a Dec. 3 meeting. (Emma Freer/Community Impact Newspaper)
Travis County 2017-22 bond program remains on track thanks to innovations

Fifty-six of the 60 projects included in the five-year bond program Travis County voters approved in 2017 are in active development, according to a Dec. 3 presentation made to the Commissioners Court.

On Dec. 3, Westbank Dental celebrated its reopening under new ownership.
Westbank Dental reopens under new ownership

Westlake dentist office Westbank Dental welcomes new owners Dec. 3

Courtesy Frog & the Bull
Iberian restaurant Frog & the Bull now open in Four Points area

The restaurant features Iberian cuisine, which owner David Fernandez labeled “the most diversified cuisine on the face of the planet."

Back to top