Cryotherapy business works to help athletes recover from injuries faster

Pendleton opened his business in October 2016.

Pendleton opened his business in October 2016.

Image description
Owner Todd Pendleton sets the cryotherapy chamber, which can drop to minus 200 degrees Fahrenheit.
Image description
Clients can wear NormaTek Compression boots that pulsate air to remove fluid buildup and enhance circulation.
Image description
The laser stimulates cells to produce energy so they can heal faster.
After sustaining a shoulder injury from working out, Todd Pendleton said it was hard to find treatment close to home.

The Steiner Ranch resident researched his options and found a cryotherapy business in Bee Cave where he went daily for a week. Relief was instant, he said.

Pendleton first heard about cryotherapy from the NBA's Dallas Mavericks—he grew up in Dallas—and how it aided their performance, he said. The therapy is similar to ice baths that help athletes recover faster from injuries.

“Those athletes who depend on their athletic performance for their livelihood when asked what are [they] doing to recover, cryotherapy is always in that recovery regimen,” Pendleton said. “They wouldn’t do it if it didn’t work.”

Whole-body cryotherapy involves a person standing in a cold-air sauna that is pumped with liquid nitrogen at a temperature ranging from minus 135 to minus 200 degrees Fahrenheit for 3 minutes.

Cooling the body rapidly tricks it into fight-or-flight mode, he said. As the body sends blood to the core organs, the cardiovascular system cleanses out inflammatory enzymes and toxins in the blood and replenishes blood

with oxygen, nutrients, red blood cells and anti-inflammatory enzymes, Pendleton said.

Benefits include faster recovery from injuries, inflammation relief, improved sleep quality and better pain management, he said.

Since opening his own cryotherapy business in October 2016, Pendleton said the biggest challenge has been client education about the therapy.

“I didn’t know the second market challenge, which would be everyone has the reaction, ‘I don’t like being cold,’” he said.

It usually takes some sort of trigger event—an injury or upcoming race—to inspire someone to try cryotherapy, Pendleton said. Being located on RM 620 also allows him to tap into the health-conscious demographics from Lake Travis to Cedar Park.

“I thought this would be a fun demographic to be planted in and helping,” he said.
By Amy Denney

Managing Editor, Austin metro

Amy has worked for Community Impact Newspaper since September 2010, serving as reporter and later senior editor for the Northwest Austin edition as well as covering transportation in the Austin metro. She is now managing editor for the 10 publications in the Central Texas area from Georgetown to New Braunfels.



MOST RECENT

Photo of a doctor with a pregnant woman
Austin health experts warn delta variant could pose higher risk for pregnant women

Maternal medicine doctors across Central Texas have seen increasing numbers of pregnant women coming to the hospital with breathing issues and pregnancy complications as a result of COVID-19.

Wayback Burgers makes cooked-to-order burgers and hand-dipped milkshakes. (Courtesy Wayback Burgers)
6 eateries open or coming to Cedar Park, Leander; Trudy's North Star reopens in Northwest Austin and more Central Texas news

Read the latest business and community news from the Central Texas area, including Tiff's Treats opening in Hutto.

Trudy's Tex-Mex courtesy photo
Trudy’s North Star reopens with renovated restaurant, new menu

The restaurant underwent recent renovations to its dining rooms, exterior dining spaces and bar areas.

Road closure updates graphic
TxDOT to close I-35 main lanes in North Austin late Aug. 2 and 3

Southbound and northbound I-35 lanes will close late at night Aug. 2 and 3 as the state works on new flyovers.

Survey crews will be out overnight along US 183 in Northwest Austin. (Courtesy Adobe Stock)
Overnight survey work continues along US 183 in Northwest Austin for upcoming roadway construction

Motorists driving overnight should use caution driving along US 183 in areas closed due to survey crews working in the area.

With more information available to the district than in fall 2020, the fall 2021 guidelines are slightly different than previous guidance regarding COVID-19. (Brooke Sjoberg/Community Impact Newspaper)
Round Rock ISD releases updated COVID-19 safety guidelines

Round Rock ISD releases updated COVID-19 safety guidelines ahead of the fall 2021 semester, which starts Aug. 18.

Austin ISD will offer virtual learning, expecting about 5% of students to apply. (Courtesy Unsplash)
Austin public schools release virtual learning plan

Austin ISD will offer virtual learning, expecting about 5% of students to apply.

student writing on paper
Texas Legislature allows parents to opt for students to repeat grade levels or courses

Senate Bill 1697 is effective for the 2021-22 school year.

Photo of medical professions in a hospital
Health officials warn ICU space is critically low as Travis County sees its 900th COVID-19 death

As the delta variant drives transmission rates up, local hospital systems warn that ICUs are strained.

At Blue Gecko, a Texas Taco comes with seasoned ground beef, lettuce, tomato, sour cream, cheese and bacon. (Courtesy Blue Gecko)
New taco spot opens in Four Points; roadwork for Austin's Zilker Eagle continues and more Central Texas news

Read the latest business and community news from the Central Texas area, including news on when Lou Neff Road will open in Central Austin.

Williamson County data shows there are only 2% of intensive care unit beds available for coronavirus hospitalizations. (Community Impact Newspaper staff)
Williamson County drops to 13 available ICU beds as coronavirus cases climb

County data shows there are only 2% of intensive care unit beds available for coronavirus hospitalizations.

The Oaks at Slaughter development will have several new businesses opening by the end of 2021. (Deeda Lovett/Community Impact Newspaper)
Shopping coming to Congress Ave.; Pflugerville preps tract near Living Spaces and more top Central Texas news

Read the top business and community news from the past week from the Central Texas area, including news on four businesses coming to Hutto.