The city of Sugar Land has launched a survey to gauge resident interest and participation in the 2026 FIFA World Cup.
Zooming in
According to a March 11 Facebook post, the nine question survey allows residents to provide input on:
- Sugar Land specific events such as pop-up shops or soccer-themed events
- Preferred locations for Sugar Land events
- Business engagement opportunities
- Volunteer interest
- Transportation preferences
The survey aims to guide future FIFA events, activities and opportunities across the city, per the post.
The background
The survey comes after Sugar Land City Council approved a $2.5 million sponsorship with the Houston 2026 World Cup Host Committee in September, Community Impact reported.
Additionally, City Council approved a $880,000 agreement with Rebees Management Company to host eight days of watch parties.
What’s next?
The survey will be open through May 1, although city officials have already begun announcing activities including free soccer pop-ups in community parks.
Seven total matches will be played in Houston, including five group stages and two knockout-round games between June 14 and July 9.
