Frezko Taco Spot co-owner Eliazar Salinas III said he has had a passion for cooking since he was a child.

Eliazar said he remembers while other children were outside playing, he was watching and learning how to cook from his mother and grandmother.

Eliazar would continue cooking with his family into adulthood, and in 2009 he opened Tequila Rain, a Mexican food restaurant in Hurst, with his mother.

After Tequila Rain closed, Eliazar took a break from the restaurant business to spend more time with his family.

In 2014, he said he decided to open Frezko in Southlake because he wanted to bring authentic “street-style Mexican food” to the Metroplex, as he felt there was too many chain taco restaurants.

“I can serve a better product, at a faster pace, in a fresher style [than chain restaurants],” he said.

Although Eliazar is not in business with his mother at Frezko, it is still a family venture as his wife, Hailey, is a co-owner and his employees are “ family,” he said.

Hailey said her husband is committed to ensuring the food at Frezko is fresh.

Eliazar goes to the market early in the morning and picks out the cilantro, vegetables, meats and other items needed each day, she said.

“We don’t own a freezer or a can opener,” the duo said in unity.

The menu is kept simple, and customers can pick from a burrito filled with half a pound of meat to tacos that come four to an order.

He said Frezko is a scaled-down version of items “that worked” from the previous business venture.

However, there are new menu items being introduced, Hailey said, such as the Frezko bowl.

“The bowl is going be life changing,” she said.

Prices for the taqueria’s offerings range from $7.25 for the vegetarian option to $9.75 for the carne asada option.

Entrees are made to order and customizable, Hailey said.

All orders come with a complimentary cup of bean soup derived from a 110-year-old family recipe.

Lime water, Eliazar said, is one of Frezko’s specialties.

“We hand-squeeze 120 limes just for the water every day,” he said.

The restaurant attracts a heavy lunch crowd, and if one wants a calmer and more relaxing atmosphere, Eliazar recommends coming for dinner.

“The patio with the palm trees is real nice,” he said.

The preservative-free eatery also caters and has a food truck that is often seen in Dallas, Eliazar said.

Eliazar said he credits good food and top-notch customer service to Frezko’s ever-growing success, and eventually he would like to own six Frezko locations in the Dallas-Fort Worth area.

“I don’t want any more than six,” he said. “I can manage six by being at a different one each day [and still have Sunday off to be with my wife and 5-year-old son Vincent].”