The South By Southwest Music and Media Conference is going to get an extra look from the city of Austin after Austin City Council passed 7-0 a resolution for a post-event analysis at the March 27th meeting.
"It was a difficult South By Southwest, but it's not just related to South By Southwest," said Councilman Mike Martinez, the lead sponsor of the resolution. "Austin has just truly become an international destination for many folks in many different times of the year."
Martinez said the catalyst for the process is wanting to find ways to improve public safety, transportation and capacity issues.
The resolution directs the city manager to conduct an event evaluation that includes stakeholder feedback as well as comments from the Texas Alcohol and Beverage Commission on free alcohol at events. The analysis will cover topics including traffic management, safety, event sprawl and crowd management.
David King, who spoke at the City Council meeting on behalf of the Austin Neighborhoods Council, said the organization would like to ensure public engagement in the follow-up process as well as a look into the police presence that large festivals require.
"I'm hoping the [analysis] can come up with a strategy to help address that problem so we don't have to pull police officers out of neighborhoods and suffer delayed responses to cover South By Southwest," King said.
Martinez said the resolution allows ample time for public input.