Dunkin' Donuts unveils plans to rebrand

Show map
Dunkin’ Donuts will effectively change its name to Dunkin’ with newly designed packaging, advertising and other rebranding efforts beginning January 2019, according to a news release. The company is placing emphasis on beverages but will continue to offer donuts at its locations. Other company-led initiatives include a simplified menu and a greater push for On-the-Go mobile ordering.

“By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin’, both in and outside our stores,” said Tony Weisman, chief marketing officer of Dunkin’ U.S., in the news release.

One Dunkin’ location can be found just outside of Richardson at 14841 S. Coit Road, Dallas.
By Olivia Lueckemeyer
Olivia Lueckemeyer graduated in 2013 from Loyola University New Orleans with a degree in journalism. She joined Community Impact Newspaper in October 2016 as reporter for the Southwest Austin edition before her promotion to editor in March 2017. In July 2018 she returned home to the Dallas area and became editor of the Richardson edition.