Colorado-based longboard shop BOARDLife opened May 8. The shop offers longboards and other skateboards along with paddleboards, cruisers and apparel for patrons of varying experience levels. Personalized longboards can be built in the BOARDlife shop, located at 1100 S. Lamar Blvd., Ste. 2130, within an hour. 800-975-8112. www.boardlifeusa.com