Pirate Brands, which makes Pirate's Booty cheese puffs, will be purchased by The Hershey Co. from B&G Foods Inc., for $420 million in a deal expected to close later this year, according to a Sept. 12 news release.

Pirate Brands will operate within Amplify, an Austin-based snack company that Hershey acquired earlier this year.

Amplify is located at 500 W. Fifth St., Austin.

www.piratebrands.com