The team at Premier Offroad and Performance acknowledges that although there are not a whole lot of off-roading opportunities in the Katy area, residents still want their trucks to look good.
The company at 403 W. Grand Parkway S. is easy to spot from the road; there are usually at least a half-dozen trucks parked outside sporting lift kits, tinted windows, rims, massive tires and souped-up audio systems.
Manager Jordan Muesse, who also serves as a part owner with his father-in-law Mark O’Krinsky, said he has been tinkering with vehicles for about 10 years and jumped at the chance to get into the vehicle enhancement business.
“We made a hobby into a lifestyle,” he said. “Around here, it’s just for looks, but they will function off-road.”
He said the most popular product the store sells is lift kits, which come in numerous varieties, colors, shapes and sizes.
Premier opened almost three years ago in an industrial park off Mason Road and I-10, Muesse said, but the location made it difficult to attract new customers.
“[Business] was all word-of-mouth,” he said.
The new location has been open since September; the business has five employees and is open six days a week.
“A lot of our customers are business owners,” Muesse said.
Premier also has a contract with a company that builds beds on fire trucks.
“We give the trucks a full conversion,” Muesse said. “We’re building brush trucks with new wheels and tires, custom fenders. The only thing we don’t do is build the bed.”
They also work on all-terrain vehicles and boats, adding things like audio systems and lighting. They host community events like Crawfish and Cars, set for 1 p.m. April 22 at the shop on West Grand Parkway.
Muesse, who drives a Dodge Ram 3500 Dually, said truck show season begins soon, and Premier has been invited to showcase products at the Specialty Equipment Market Association (SEMA) Show at the Las Vegas Convention Center.
In the meantime, Muesse said, the Premier team will stay busy helping customers in the Katy area. It requires a unique skill set to do what they do, he said.
“There’s not really a school for it,” Muesse said. “You just have to get your hands dirty.”