Alex Halbardier, Alto's chief customer officer, said Plano and Frisco have seen explosive growth in retail and office space.
"With our target market being professionals and large corporations in Dallas, many [corporate offices] are in Plano and Frisco," she said. "We want to be where the customer is."
Many Alto customers live or work in the northern suburbs and drive south for meetings or social gatherings, Halbardier said.
"This is a convenience and another option to be productive in traffic, to have a better ride to the airport or have a better option for going out at night," she said.
Halbardier said Alto is different from other ride-sharing services in that the company strives for a consistent hospitality experience. Alto cars are branded Buick Enclaves, and the company hires professional drivers to be on staff.
Customers will receive a bio of their driver when they book a ride and can choose to have a certain playlist for the ride or select the "do not disturb" option for a quiet ride.
Halbardier said Alto is looking to expand to more Dallas-Fort Worth cities, such as McKinney and Southlake, in the near future.
Alto's coverage area now includes parts of Plano and Frisco.[/caption]