The University of Texas at Dallas launched the public phase of a $750 million fundraising campaign May 25 that is designed to attract new students, enhance the school's research capacity and expand the arts on campus.

New Dimensions: The Campaign for UT Dallas has already raised more than $311 million during its initial phase, which began in late 2017, according to news release.

“This is a campaign primarily about people,” UT Dallas President Richard C. Benson said in a statement. “It’s about students whose lives will be changed by the opportunity a scholarship provides. It’s about the inventors who make their dreams a reality on our campus and then go out and change the world. It’s about patients who receive unparalleled care from our clinicians backed by cutting-edge research and technology.”

As part of its campaign to recruit top students and ensure affordability across all its schools, UT Dallas is seeking to bolster endowments for scholarships and fellowships.

“We bring in talented students from around the world,” campaign co-chair John Olajide said in a statement. “Once they get here and live in the vibrant community this campaign will help shape, they’ll stay and power Dallas’ future growth.”

As part of efforts to enhance the university’s research capacity, UT Dallas hopes to establish endowed professorships to attract and retain researchers, the release states. The campaign would also help fund construction of a joint translational biomedical engineering and sciences building with UT Southwestern Medical Center.

Following the gifts of the Barrett Collection of Swiss art and the entire collection of the Trammell and Margaret Crow Museum of Asian Art, the news release states the university wants to construct the UT Dallas Athenaeum. In addition to the art collections, the Athenaeum would house a performance hall and gallery space, according to the news release.

“The Athenaeum will be a cultural destination point, bringing visitors here for experiences that can’t be found anywhere else in Dallas, while attracting renowned scholars and multitalented students to our city from around the world,” UT System Regent Christina Melton Crain said in a statement.

For more information on the New Dimensions campaign, visit