The location is a host kitchen rather than a ghost kitchen, according to Bob Pascal, Franklin Junction chief revenue officer. The company runs e-commerce platforms for restaurants and partnered with the Dallas-based Bennigan’s to offer to-go orders and delivery in the Richardson area and other parts of North Texas.
The company works with professional kitchens at restaurants, hotels, grocery stores and convenience stores to optimize excess capacity, according to Pascal. The Bennigan’s brand is one of about 20 businesses Franklin Junction partners with to sell products.
“It is a good fit for the market and their propensity for the chef-driven comfort food, and the second X-factor was Bennigan’s headquarters being in Dallas,” Pascal said.
The offerings are an abridged version of Bennigan’s menu, which includes the Monte Cristo, the Kilkenny Country Chicken Salad, Buffalo wings, Hogan’s egg rolls and Sheela’s sriracha shrimp. Pascal said about one in every two orders includes the Monte Cristo.
Orders are available for lunch and dinner through online marketplaces, such as Uber Eats, DoorDash and Deliverbee. Pascal noted there is a digital-facing food hall at the hotel, where people can pick up a to-go order, or hotel guests can order to their rooms.
“Our business model is partnering with proven restaurant brands,” Pascal said. “We don’t really create our own. We prefer brands that have inherent demand, and Bennigan’s fits that bill. We are excited to be in [Richardson] and to add more choices from phenomenal brands like Bennigan’s.”
www.bennigans.com
