Fourteen years ago, sisters Monica Scott and Paula Frykholm decided to leave their jobs and open a custom embroidery shop in their hometown.

“We wanted to do something different,” Scott said. “We were always sewers, and so, starting out, we thought embroidery would work out really well.”

Opening the business in Richardson was a natural choice, Scott said, since she and Frykholm both grew up and lived in the city. The pair quickly made the decision to expand and bought a promotional products company centered around golf tournaments, Scott said.

Since then, the sisters have continued to grow their business. Logotology offers customized products that range from shirts and jackets to kitchen items. They also own Classroom Apparels, a company that offers custom logos, uniforms, gym clothes and backpacks.

What sets the business apart from similar stores, Scott said, is that it has a brick-and-mortar location where customers can visit with consultants and see some products in person. Additionally, all embroidery is done in-house.

“When you walk in the shop, you can hear the machines running,” she said. “We have complete control over the quality of the embroidery that we supply.”

Logotology felt the weight of the economic shift when the coronavirus set in in March, Scott said. The shop quickly pivoted to selling personal protective equipment. This move, she said, helped sustain the business.

“That’s really how we have survived,” she said.

Also during this time, the sisters were contacted by officials from Methodist Richardson Medical Center who wanted to create a product that would show support for hospital employees and people throughout the city.

“So, we came up with Richardson Strong signs,” Scott said. “It just really relays a message that Richardson is a unique place, and we're in this together.”

Proceeds from the signs benefit local nonprofit Network of Community Ministries, which was one of the organizations that needed the most help supporting Richardson families in need, Scott said. Since beginning production, they have sold more than 1,500 signs, generating thousands of dollars for the nonprofit.

“It was so great for us to be able to be a part of something that embraces the community and gives back,” she said.

Scott also credits her employees and the community for keeping the business afloat over the past few months.

“We have a great sales team that just loves every client that walks in the doors,” she said. “I think that that has really led to the loyalty [from customers] that has gotten us through.”


1750 Alma Road, Ste. 122, Richardson


Hours: Mon.-Fri. 9 a.m.-5:30 p.m., closed Sat.-Sun.