The business began in 2005 as the passion project of best friends Sue Williams and longtime local Lisa Miller. Beaucoup’s inventory started as mostly home decor with a touch of clothing and accessories. Fifteen years later, clothes makes up half of the business, said Lauren Oliver, Beaucoup’s head merchandiser and Williams’ daughter.
Oliver, whose resume includes a multiyear stint at Ralph Lauren, joined the business in 2019. Her introduction served not only to contemporize Beaucoup’s inventory but also to broaden its customer base.
“We really like to hit all ages from 18-90; we welcome anyone and everyone,” she said.
The store features hundreds of fashion brands carefully curated by Oliver, who scours the Dallas Market Center for unique and affordable items. Rather than focusing on hot sellers, she said she samples a small selection of items from as many vendors as possible—each purchase made with a specific customer in mind.
“Knowing who our clientele is and what their needs are—that’s what we focus on when shopping at market,” she said.
Beaucoup’s plethora of home decor is described by Oliver as “traditional but on-trend.” The store is teeming with items ranging in style from bohemian to rustic to French country, all mingled together with surprising cohesion.
Customers can also employ Oliver’s interior design talent through the boutique’s in-home styling service.
“We have a lot of great home decor items that can help freshen up your home every year,” she said.
In recent years, Beaucoup has expanded its digital presence, but Oliver said it never intends to become a massive online boutique. Beaucoup’s principal goal will always be to serve the local community, she said.
“Our goal is to create a local store where women know that when they walk in our door, they are guaranteed to walk out satisfied,” she said.
Beaucoup
635 W. Campbell Road, Ste. 238
972-235-7906
www.beaucouptexas.com
Horus: Mon.-Sat. 10:30 a.m.-5:30 p.m., closed Sun.
