“I thought oh my gosh, there’s a niche here,” said Bowen, owner of Hipster Baby. “And so I just decided to start my own business online and quit my corporate job, and my little guy became my muse.”
Hipster Baby carries an eclectic variety of clothing, which Bowen says reflects her own personal style.
“I’m more like L.A. California cool, you know, beachy-surfer-skateboarding-type style,” she said.
The shop offers clothing for newborns to 10-year-olds and includes everything from beanies to bell bottoms.
In its early years, Hipster Baby was an online boutique selling only boy clothes. Bowen said she decided to add girls’ clothes after requests from her customers.
“[I was like] well, you know, there’s girl stuff everywhere; I really want to dedicate more to boys,” Bowen said, “But then I got pregnant with my daughter, who’s now 5, and I had to add a little bit of girl.”
Bowen grew up in north Dallas and attended Richardson public schools. Upon deciding to open a brick-and-mortar, she said she chose II Creeks Plaza in Canyon Creek because she appreciated the small-business community.
“We didn’t want to go in a mall,” she said. “We wanted to be unique. And we felt like this little enclave in Canyon Creek was perfect for us.”
Opening Hipster Baby provided Bowen an outlet to fulfill her life’s passions.
“I feel that combination of both my passions of helping kids, being with kids, being a mom and being a small-business owner kind of all collided into one,” Bowen said.
Owning a small business also allows Bowen to form special connections with the moms who shop at her store.
“We really get to know our customers,” she said. “We get to know their children and build relationships, and that’s something that you won’t find at a big-box store. You won’t find that at Target.”