Front Burner Restaurants rebrands as FB Society, names new CEO

Former president and chief creative officer Jack Gibbons has been named CEO of FB Society. (Courtesy FB Society)
Former president and chief creative officer Jack Gibbons has been named CEO of FB Society. (Courtesy FB Society)

Former president and chief creative officer Jack Gibbons has been named CEO of FB Society. (Courtesy FB Society)

FB Society is the new name of Front Burner Restaurants, according to a Dec. 17 release.

The company is known for its 10 restaurant brands across 25 locations, including concepts like Whiskey Cake, Mexican Sugar, Sixty Vines and Haywire. Velvet Taco, which has two locations in Plano, was recently sold to private equity firm L Catterton, the release said.

FB Society plans to bring Whiskey Cake and Sixty Vines locations to new markets in the coming weeks and months, according to the release, as well as the company's burger slider bar, Son of a Butcher, in December. A new chicken-tender concept, Buttercup, is also expected to debut soon, per the release. A new partnership with R Circle, a brand and marketing company, is another change for the company.

Former president and chief creative officer Jack Gibbons has been named as CEO of FB Society. Gibbons has been with the company since 2008 and has headed up projects like The Food Hall Company and Velvet Taco, the release said.

Other newly named positions are Randy DeWitt as chairman of FB Society, Jeff Carcara as CEO of Sixty Vines, and Ray Riisley as president of the Whiskey Cake brand. Dan Lawler will continue his role as chief financial officer, according to the release.


The company also plans to launch a new podcast in December called BTS: Behind the Society, which will focus on innovators in the restaurant space.

In addition to its new concepts, FB Society will also continue its work with Legacy Hall, Modern Pour and Vestals Catering, Bingham House event venue, Unlawful Assembly Brewing Co. and nonprofit Furlough Kitchen.

For more information on FB Society, visit fb-society.com.
By Liesbeth Powers
Liesbeth graduated from Baylor University with a degree in new media journalism in December 2018. She gained her newspaper experience as a staff writer and multimedia editor at her campus paper, The Baylor Lariat. Liesbeth joined the Community Impact team in August 2019, where she reports on all things Plano and Richardson, including Plano City Council and Dallas Area Rapid Transit.


MOST RECENT

School building.
Plano petition seeking eminent domain special election falls short of requirements

Plano staff said a petition to call a public vote on a proposed ordinance regarding eminent domain was not compliant with state and city requirements.

The company also has plans for another location in Northeast Fort Worth. (Courtesy Starbucks)
Starbucks coming to Fort Worth; Makers Gym opens in Frisco and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Sandwich Cubano.
Plano fixture The Latin Pig offers home-cooked, savory food and casual vibe

John Guerrero, who co-owns The Latin Pig with his wife, Ana Costello, said he loves getting feedback from customers about the restaurant.

Continued growth at Legacy West in Plano is helping to boost the local economy, according to the county’s 2020 comprehensive annual financial report. (Courtesy Legacy West)
Collin County finances healthy despite pandemic, report shows

Considering challenges officials faced last year, Collin County’s bottom line is “extremely healthy,” an independent auditor told county commissioners at their April 19 meeting.

vaccine vial
Looking to get a COVID-19 vaccine? Collin County has thousands of openings this week

Thousands of doses of COVID-19 vaccines are sitting in Collin County freezers waiting to be claimed.

The restaurant's menu focuses on chicken wings and sandwiches. (Courtesy Hoots Wings)
Hooters offshoot to open in Fort Worth; Oishii Sushi coming to Plano and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

The Boardwalk at Granite Park.
TO-DO LIST: Here are 8 in-person, virtual events happening in and around Plano

Here is a list of some ongoing and upcoming events taking place in Plano and online over the next several weeks.

Sushi.
Oishii Sushi to open first Plano location this spring

The restaurant serves sushi and pan-Asian cuisine, including sashimi, maki rolls and specialty dishes.

Early voting runs from April 19-27, and the election is May 1. (Community Impact Newspaper file photo)
Early voting opens for races on May 1 ballot in Plano

Contested races on the ballot include Plano mayor, four Plano City Council seats, four Plano ISD board of trustees races and three Collin College board of trustees races.

Fedderal and state restrictions slowed the rate of evictions at the beginning of the coronavirus pandemic, but as those protections expire, new eviction cases are expected to be filed. (Community Impact staff)
Eviction filings set to hit courts after months-long pause

Over the last seven months, roughly 10 of every 30 residential eviction cases in the courtroom of Justice of the Peace Mike Missildine, whose Precinct 3 covers much of Plano, have been delayed due to the eviction moratorium. Those cases are now beginning to move forward, and without the hurdle of a moratorium, a slew of new cases are anticipated, he said.

Legacy West.
Luxury retail, starting with Gucci, opening this spring at Legacy West in Plano

As a luxury fashion house based in Florence, Italy, Gucci's product lines include handbags, clothing, footwear and accessories.

Jim's Pizza is relocating to Eldorado Parkway. (Community Impact staff)
Jim's Pizza relocating in McKinney; Lucy's Lot closes in Grapevine and more top DFW-area news

Read the top business and community news from the past week from the Dallas-Fort Worth area.