FB Society is the new name of Front Burner Restaurants, according to a Dec. 17 release.
The company is known for its 10 restaurant brands across 25 locations, including concepts like Whiskey Cake, Mexican Sugar, Sixty Vines and Haywire. Velvet Taco, which has two locations in Plano, was recently sold to private equity firm L Catterton, the release said.
FB Society plans to bring Whiskey Cake and Sixty Vines locations to new markets in the coming weeks and months, according to the release, as well as the company's burger slider bar, Son of a Butcher, in December. A new chicken-tender concept, Buttercup, is also expected to debut soon, per the release. A new partnership with R Circle, a brand and marketing company, is another change for the company.
Former president and chief creative officer Jack Gibbons has been named as CEO of FB Society. Gibbons has been with the company since 2008 and has headed up projects like The Food Hall Company and Velvet Taco, the release said.
