Front Burner Restaurants rebrands as FB Society, names new CEO

Former president and chief creative officer Jack Gibbons has been named CEO of FB Society. (Courtesy FB Society)
Former president and chief creative officer Jack Gibbons has been named CEO of FB Society. (Courtesy FB Society)

Former president and chief creative officer Jack Gibbons has been named CEO of FB Society. (Courtesy FB Society)

FB Society is the new name of Front Burner Restaurants, according to a Dec. 17 release.

The company is known for its 10 restaurant brands across 25 locations, including concepts like Whiskey Cake, Mexican Sugar, Sixty Vines and Haywire. Velvet Taco, which has two locations in Plano, was recently sold to private equity firm L Catterton, the release said.

FB Society plans to bring Whiskey Cake and Sixty Vines locations to new markets in the coming weeks and months, according to the release, as well as the company's burger slider bar, Son of a Butcher, in December. A new chicken-tender concept, Buttercup, is also expected to debut soon, per the release. A new partnership with R Circle, a brand and marketing company, is another change for the company.

Former president and chief creative officer Jack Gibbons has been named as CEO of FB Society. Gibbons has been with the company since 2008 and has headed up projects like The Food Hall Company and Velvet Taco, the release said.

Other newly named positions are Randy DeWitt as chairman of FB Society, Jeff Carcara as CEO of Sixty Vines, and Ray Riisley as president of the Whiskey Cake brand. Dan Lawler will continue his role as chief financial officer, according to the release.


The company also plans to launch a new podcast in December called BTS: Behind the Society, which will focus on innovators in the restaurant space.

In addition to its new concepts, FB Society will also continue its work with Legacy Hall, Modern Pour and Vestals Catering, Bingham House event venue, Unlawful Assembly Brewing Co. and nonprofit Furlough Kitchen.

For more information on FB Society, visit fb-society.com.