The business uses liquid nitrogen to create made-to-order, customizable gelato, said Reza Tabrizi, who runs the shop with his father, Mehrdad Tabrizi.
“We don’t have any gelato ready—we make it as the customer orders it,” Reza said. “This allows us to add many flavors to the gelato.”
Gelato is an Italian dessert similar to ice cream, but it has less fat content and is made with less air, resulting in stronger flavors, Reza said. Customers have the option of combining more than 60 base flavors with 50 mix-ins, syrups and toppings, such as candies, nuts and fruits.
“Choosing between these would allow you to make more flavors than you can count,” Reza said.
The Tabrizis emigrated to the United States four years ago. In Iran, Mehrdad was an agricultural engineer. After discovering similarly made gelato back home, the pair decided to create their own recipe.
“It took a lot of tries and a lot of work to create the good gelato we have right now,” Reza said. “We have been working on this for the past two years.”
The business also offers sorbets, milkshakes and coffee. OMGelato is open daily from 11 a.m.-10 p.m.