“Our brands started 100% online and really operated that way for the first few years,” Tecovas founder and CEO Paul Hedrick said. “Basically, exactly one year ago, we started our first store in Austin, and our stores are really the culmination of our brand in one place.”
This is Tecovas’ sixth location. It also has a nearby store in Dallas that opened in October.
“Plano’s its own town, and it’s close to Frisco ... and near a lot of our customer base already,” Hedrick said. “I figured, ‘Why make those folks drive 20 miles [if] we can build something in their backyard that works well for us and hopefully works well for them?’”
At each Tecovas store, guests are treated to a comfortable, relaxed and fun experience, Hedrick said.
“One of the goals of Tecovas is to be a really approachable and understandable brand,” he said. “And part of that is ... you understand what we make, and anywhere that you experience our brand, you should see, for the most part, everything we make in a similar way.”
Guests to the store can also expect to receive custom leather debossing, boot shines and refreshments, including Topo Chico, local beer and bourbon, according to a release from the company.
Correction: A previous version of this article misstated the location of the store.