Taste of Plano Foodie Pass promotes local restaurants with dining challenge

Server Kristen Pierce takes food orders at Maple Bacon, a participating restaurant in the Taste of Plano Foodie Pass challenge. (Liesbeth Powers/Community Impact
Newspaper)
Server Kristen Pierce takes food orders at Maple Bacon, a participating restaurant in the Taste of Plano Foodie Pass challenge. (Liesbeth Powers/Community Impact Newspaper)

Server Kristen Pierce takes food orders at Maple Bacon, a participating restaurant in the Taste of Plano Foodie Pass challenge. (Liesbeth Powers/Community Impact Newspaper)

A three-month foodie challenge across the city of Plano launched Feb. 24.

The challenge, named the Taste of Plano Foodie Pass and created by VisitPlano, encourages eating local at a time when local restaurants are need of support, VisitPlano Marketing Manager Millerann Moya said. Although the department is normally focused on attracting business for Plano hotels, it chose to refocus its efforts on restaurants as travel slowed in recent months, Moya said.

"The restaurant industry is a huge partner to Plano," she said. "And we know that COVID has been detrimental to them, ... so we wanted to come up with a program to help our restaurants to [reach] the locals."

If local diners check in at 25 of the 70 participating restaurants by late May, they will receive a "I'm a Plano Foodie" t-shirt as part of the Taste of Plano Foodie Pass.

Check-ins are tracked via a mobile passport, which is delivered to phones through text or email as a link users can add to their home screen for easy access, VisitPlano shared in a release. When diners are at participating restaurants and eateries for dine-in or pickup, they can open the passport and check in using the phone's GPS.


These sorts of programs are encouraging for small businesses, said Ana Castillo, owner of participating restaurant The Latin Pig. It also helps restaurants in different areas of the city reach across town, owner John Castillo added.

"[These programs are] a wonderful way to convince people to give those all those little restaurants a chance and opportunity to go visit them," Castillo said.

Options for dining with the challenge range from pizza and brisket tacos, with restaurants ZaLat Pizza Downtown Plano and Mesero at Legacy West, to ice cream and marshmallows at locations MilkyTreats and Mallow Box, with cocktails and burgers in between at Peppersmash and Nest Burger. A number of participating restaurants have also included discounts for pass users.

“The ‘Taste of Plano’ foodie pass is a win-win for restaurants, patrons and the Plano community,” Visit Plano Director Mark Thompson said in the release. “The program encourages consumers to broaden their horizons and discover all the flavors of our city. In doing so, they’ll be supporting the establishments that make Plano’s vibrant food scene what it is.”

More information on the challenge and how to join—as a foodie or as a participating restaurant—can be found here.
By Liesbeth Powers
Liesbeth graduated from Baylor University with a degree in new media journalism in December 2018. She gained her newspaper experience as a staff writer and multimedia editor at her campus paper, The Baylor Lariat. Liesbeth joined the Community Impact team in August 2019, where she reports on all things Plano and Richardson, including Plano City Council and Dallas Area Rapid Transit.


MOST RECENT

School building.
Plano petition seeking eminent domain special election falls short of requirements

Plano staff said a petition to call a public vote on a proposed ordinance regarding eminent domain was not compliant with state and city requirements.

The company also has plans for another location in Northeast Fort Worth. (Courtesy Starbucks)
Starbucks coming to Fort Worth; Makers Gym opens in Frisco and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

Sandwich Cubano.
Plano fixture The Latin Pig offers home-cooked, savory food and casual vibe

John Guerrero, who co-owns The Latin Pig with his wife, Ana Costello, said he loves getting feedback from customers about the restaurant.

Continued growth at Legacy West in Plano is helping to boost the local economy, according to the county’s 2020 comprehensive annual financial report. (Courtesy Legacy West)
Collin County finances healthy despite pandemic, report shows

Considering challenges officials faced last year, Collin County’s bottom line is “extremely healthy,” an independent auditor told county commissioners at their April 19 meeting.

vaccine vial
Looking to get a COVID-19 vaccine? Collin County has thousands of openings this week

Thousands of doses of COVID-19 vaccines are sitting in Collin County freezers waiting to be claimed.

The restaurant's menu focuses on chicken wings and sandwiches. (Courtesy Hoots Wings)
Hooters offshoot to open in Fort Worth; Oishii Sushi coming to Plano and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

The Boardwalk at Granite Park.
TO-DO LIST: Here are 8 in-person, virtual events happening in and around Plano

Here is a list of some ongoing and upcoming events taking place in Plano and online over the next several weeks.

Sushi.
Oishii Sushi to open first Plano location this spring

The restaurant serves sushi and pan-Asian cuisine, including sashimi, maki rolls and specialty dishes.

Early voting runs from April 19-27, and the election is May 1. (Community Impact Newspaper file photo)
Early voting opens for races on May 1 ballot in Plano

Contested races on the ballot include Plano mayor, four Plano City Council seats, four Plano ISD board of trustees races and three Collin College board of trustees races.

Fedderal and state restrictions slowed the rate of evictions at the beginning of the coronavirus pandemic, but as those protections expire, new eviction cases are expected to be filed. (Community Impact staff)
Eviction filings set to hit courts after months-long pause

Over the last seven months, roughly 10 of every 30 residential eviction cases in the courtroom of Justice of the Peace Mike Missildine, whose Precinct 3 covers much of Plano, have been delayed due to the eviction moratorium. Those cases are now beginning to move forward, and without the hurdle of a moratorium, a slew of new cases are anticipated, he said.

Legacy West.
Luxury retail, starting with Gucci, opening this spring at Legacy West in Plano

As a luxury fashion house based in Florence, Italy, Gucci's product lines include handbags, clothing, footwear and accessories.

Jim's Pizza is relocating to Eldorado Parkway. (Community Impact staff)
Jim's Pizza relocating in McKinney; Lucy's Lot closes in Grapevine and more top DFW-area news

Read the top business and community news from the past week from the Dallas-Fort Worth area.