Southern Land Co. sells multiuse development Morada Plano

Morado Plano.
Southern Land Co. recently sold the multiuse development Morado Plano to The Jacobson Co. (Courtesy Ron Blunt Architectural Photography)

Southern Land Co. recently sold the multiuse development Morado Plano to The Jacobson Co. (Courtesy Ron Blunt Architectural Photography)

Real estate developer Southern Land Co. announced the sale of mixed-use development Morada Plano on Feb. 3 to investment firm The Jacobson Co.

The five-story development, which includes 183 multifamily units and 12,700 square feet of restaurant and retail space, is located at 1009 14th St., Plano. Morada Plano began leasing its studio, one- and two-bedroom apartments in September 2019.

“Morada exemplifies Southern Land Co.’s history of joining in the city of Plano’s mission to strengthen and preserve its historic downtown,” said Tim Downey, Southern Land Co. founder and CEO, in a statement. “Our partnership with the city was key in the development of Morada, and we have been proud to see Morada fit so well into the fabric of downtown Plano.”

Southern Land Co. previously developed Junction 15, a transit-oriented multifamily community that was the company's first multifamily project in Plano.

As part of Southern Land Co.’s 2014 agreement with the city for the redevelopment of the land that became Morada Plano, there are now 122 public parking spaces beneath the development.


“The city already owned part of the property, which housed an old city facility,” said Frank Turner, Plano’s former deputy manager of development, in a statement. “After working with Southern Land Co. on Junction 15, we knew it was a good opportunity for them to redevelop and bring a new residential and commercial space to downtown.”

Plano Director of Special Projects Peter Braster said the city’s partnership with Southern Land Co. for the public parking at Morada has brought more people to live and experience the downtown area. 972-632-3561. www.moradaplano.com


By William C. Wadsack

Editor, Plano

William joined Community Impact Newspaper in December 2019. He previously served as managing editor of several daily and weekly publications in North Texas and his native state of Louisiana.